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Formic Logo Formic · Sales

Automation Sales Manager

United States, Atlanta 120000.00 - 160000.00 USD / Year · Job Posted February 20, 2026
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Job Description

As an Automation Sales Manager, you will drive revenue growth and market expansion across your assigned territory. You will develop and execute a territory plan, build deep knowledge of the local manufacturing landscape, and establish trusted relationships with key customers and partners. You will evaluate customer requirements for automation projects, collaborate with Engineering and Solutions to develop concepts, and negotiate pricing and commercial terms with end users. This is an individual contributor role responsible for owning growth in the territory.

Job Responsibility

  • Own and execute a regional territory strategy to drive pipeline growth and revenue attainment
  • Generate and qualify new business opportunities within SMB and mid-market manufacturing accounts
  • Lead consultative discovery conversations and on-site visits with manufacturing decision makers
  • Develop tailored automation solutions in partnership with Solutions and Engineering teams
  • Advance opportunities through the full sales cycle from prospecting to contract execution
  • Build and maintain executive-level relationships across plant, operations, and ownership stakeholders
  • Represent Formic at industry events and trade shows to expand market presence
  • Maintain accurate CRM data, pipeline coverage, and forecast visibility
  • Analyze regional manufacturing trends, competitor activity, and buyer dynamics to refine territory strategy

Requirements

  • Proven success in full-cycle B2B sales with consistent revenue attainment
  • Experience owning and growing a geographic territory independently
  • Demonstrated ability to build pipeline proactively in new or under-penetrated markets
  • Strong understanding of manufacturing operations and industrial buying processes
  • Ability to navigate multi-stakeholder buying committees and technical decision makers
  • Analytical mindset with the ability to quantify value and communicate ROI clearly
  • Proficiency in Salesforce or comparable CRM systems
  • Willingness and ability to travel up to approximately 75% within your assigned region
  • Comfort operating in a fast-growth environment with evolving processes and priorities

What we offer

  • Equity in Formic
  • Competitive & Uncapped Commission Structure
  • Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
  • Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
  • Employee Assistance Program (EAP)
  • Paid Parental Leave Program: Up to 12 weeks of paid parental leave
  • Company-sponsored 401(k)
  • Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
  • Monthly Cell Phone Reimbursement
  • Flexible Time Off
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