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Audience Specialist

United Kingdom · Job Posted April 20, 2026
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Job Description

This is a fantastic opportunity for a digital audience expert to step into a pivotal role developing and executing strategies to grow our audience across our entire portfolio of national and regional brands. As the day-to-day expert for newsletters and direct messaging, you will collaborate with diverse teams to turn strategy into action, providing tailored guidance and best-practice training to our content teams.

Job Responsibility

  • Develop and execute strategy for growing audiences across newsletters and direct messaging channels
  • Act as go-to person for implementing best practices and providing hands-on training for content teams across portfolio
  • Collaborate with wider Audience team to provide bespoke guidance to brand teams to optimize content based on data
  • Work with Editorial and Growth teams to identify content types and topics that best drive user acquisition and retention
  • Monitor key metrics and audience performance to develop and refine distribution plans
  • Play part in building a diverse and inclusive organisation that reflects communities served

Requirements

  • Audience-focused with deep knowledge of how to grow direct relationships with readers
  • Strong analytical skills and comfortable using analytics tools to inform decision-making
  • Excellent project management skills with ability to lead cross-functional teams
  • Background in publishing, ideally with experience owning newsletters or working in an audience-led role
  • Strong communicator and team player who can adapt to shifting business requirements
  • Excellent time management skills and maintain professionalism at all times

What we offer

  • 25 days' holiday plus bank holidays
  • Extra day holiday after three, five and 10 years service
  • Holiday Purchase Scheme
  • Volunteering Day
  • Big moment day
  • Retirement Savings with company matching up to 6%
  • Supportive Policies including enhanced family leave and flexibility
  • Healthcare cash plan
  • Car lease scheme
  • Wellbeing support including 24/7 assistance programme
  • Discounts including 15% off with Reach's online marketplace Yimbly
  • Interest-free loans for season tickets and technology

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