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This is a fantastic opportunity for a digital audience expert to step into a pivotal role developing and executing strategies to grow our audience across our entire portfolio of national and regional brands. As the day-to-day expert for newsletters and direct messaging, you will collaborate with diverse teams to turn strategy into action, providing tailored guidance and best-practice training to our content teams.
Job Responsibility:
Develop and execute strategy for growing audiences across newsletters and direct messaging channels
Act as go-to person for implementing best practices and providing hands-on training for content teams across portfolio
Collaborate with wider Audience team to provide bespoke guidance to brand teams to optimize content based on data
Work with Editorial and Growth teams to identify content types and topics that best drive user acquisition and retention
Monitor key metrics and audience performance to develop and refine distribution plans
Play part in building a diverse and inclusive organisation that reflects communities served
Requirements:
Audience-focused with deep knowledge of how to grow direct relationships with readers
Strong analytical skills and comfortable using analytics tools to inform decision-making
Excellent project management skills with ability to lead cross-functional teams
Background in publishing, ideally with experience owning newsletters or working in an audience-led role
Strong communicator and team player who can adapt to shifting business requirements
Excellent time management skills and maintain professionalism at all times
What we offer:
25 days' holiday plus bank holidays
Extra day holiday after three, five and 10 years service
Holiday Purchase Scheme
Volunteering Day
Big moment day
Retirement Savings with company matching up to 6%
Supportive Policies including enhanced family leave and flexibility
Healthcare cash plan
Car lease scheme
Wellbeing support including 24/7 assistance programme
Discounts including 15% off with Reach's online marketplace Yimbly
Interest-free loans for season tickets and technology