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Audience Specialist

auspost.com.au Logo

Australia Post

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Location:
Australia , Richmond

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re looking for an Audience Specialist to join our diverse, talented and innovative digital technology team who together are helping our customers and communities build a better future. Together, we design, build and maintain products, services and experiences that Australian's love and trust, while delivering a sustainable future for Australia Post, and you could be part of that.

Job Responsibility:

  • Build and activate customer audiences to ensure the right messages reach the right people at the right time
  • Create scalable, reusable audience building blocks by bringing together data from across our systems
  • Partner with key stakeholders in Marketing, Product, and Data teams to activate audiences across digital channels and monitor their ongoing health
  • Develop detailed audience segments and underlying building blocks, leveraging customer data, behaviour data, demographics, and preferences
  • Use marketing platforms (including Salesforce Data Cloud) to create and activate audiences for campaigns
  • Track and report on audience health and usage, providing insights on growth and how audiences are used across the business

Requirements:

  • 2+ years’ experience in audience segmentation, targeting, or CRM execution roles
  • Proficiency with logic-based audience creation and understanding of customer attributes, behaviours, and preferences
  • Hands-on experience working in large customer datasets in CRM, CDP, or marketing platforms, ideally across Salesforce, Adobe, and Google ecosystems
  • Understanding of marketing technology and customer engagement platforms, including best practice to enable effective build and optimisation of customer engagement activities, especially leveraging Salesforce Data Cloud
What we offer:
  • Focus on work-life balance & flexibility
  • Career development opportunities
  • Exclusive discounts through our Post Perks program

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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