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We’re looking for an Audience Specialist to join our diverse, talented and innovative digital technology team who together are helping our customers and communities build a better future. Together, we design, build and maintain products, services and experiences that Australian's love and trust, while delivering a sustainable future for Australia Post, and you could be part of that.
Job Responsibility:
Build and activate customer audiences to ensure the right messages reach the right people at the right time
Create scalable, reusable audience building blocks by bringing together data from across our systems
Partner with key stakeholders in Marketing, Product, and Data teams to activate audiences across digital channels and monitor their ongoing health
Develop detailed audience segments and underlying building blocks, leveraging customer data, behaviour data, demographics, and preferences
Use marketing platforms (including Salesforce Data Cloud) to create and activate audiences for campaigns
Track and report on audience health and usage, providing insights on growth and how audiences are used across the business
Requirements:
2+ years’ experience in audience segmentation, targeting, or CRM execution roles
Proficiency with logic-based audience creation and understanding of customer attributes, behaviours, and preferences
Hands-on experience working in large customer datasets in CRM, CDP, or marketing platforms, ideally across Salesforce, Adobe, and Google ecosystems
Understanding of marketing technology and customer engagement platforms, including best practice to enable effective build and optimisation of customer engagement activities, especially leveraging Salesforce Data Cloud
What we offer:
Focus on work-life balance & flexibility
Career development opportunities
Exclusive discounts through our Post Perks program