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Audience Research Executive

United Kingdom, London Employment contract 25700.00 - 31600.00 GBP / Year · Job Posted May 28, 2026

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Job Description

Join the BBC’s TV Audiences Research team to help shape content that resonates with millions. As an Audience Research Executive, you’ll support the delivery of strategic and creative insights that inform content decisions across the BBC. Your work will ensure audiences remain at the heart of everything we do, from programme development to marketing and beyond.

Job Responsibility

  • Provide programme ratings data and analysis to a wide range of stakeholders
  • Provide audience insights on YouTube viewing and SVOD viewing
  • Deliver regular reports on audience viewing behaviours and trends
  • Support ad hoc research projects with data analysis and insight generation
  • Develop expertise in BARB, iPlayer data, and Techedge and Tubular tools
  • Contribute to qualitative and quantitative research, including questionnaire and discussion guide development

Requirements

  • Strong numeracy skills and ability to analyse data effectively
  • Strong written communication skills with the capability of translating data analysis into clear and coherent stories that inspire creativity and inform decision making
  • Ability to build relationships with team members and creative stakeholders
  • Familiarity with the UK TV/broadcast market, ideally through industry experience or media studies with the ability to articulate observations and insights about both the market dynamics and creative content

Nice to have

  • Knowledge of BARB data and systems
  • Experience using Techedge, TUBULAR or similar audience analysis tools
  • Background in both qualitative and quantitative research methods
  • Experience in audience research or insight, preferably within television, media, or market research

What we offer

  • Competitive salary package
  • Flexible 35-hour working week
  • 25 days annual leave with option to buy extra 5 days
  • Defined pension scheme
  • Discounted dental, health care and gym
  • Excellent career and professional development
  • Flexible working

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