Audience Manager Job at TUI (Luton)

Group Strategy Manager, Audience Activation

General Motors' Marketing Applied Sciences (MAS) team is seeking an experienced,...

Location

United States , Warren

Salary:

134700.00 - 207600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Data Science, Computer Science, or a related field
8+ years of experience in a media, audience, or marketing analytics role, spanning strategy, planning, or activation, within an enterprise or agency environment
4+ years of direct people leadership experience, with a track record of developing high-performing, cross-functional teams
Deep expertise in audience segmentation, customer data platforms (CDP), and data onboarding platforms (e.g., Adobe AEP, LiveRamp, or similar)
Comprehensive understanding of the programmatic media ecosystem, including DSPs, SSPs, DMPs, identity graphs, and the mechanics of real-time bidding
Experience in scaled media audience planning and execution
Strong understanding of cross-channel marketing activation including media (programmatic display, paid social, CTV/OTT, search), CRM, site, and digital channels
Demonstrated experience navigating identity resolution challenges, including knowledge of first-party data strategies, universal IDs, and privacy-preserving measurement
Experience translating audiences into creative implications
Ability to collaborate effectively with Data Scientists, translating technical model outputs into practical activation strategies

Job Responsibility

Lead and develop a team of audience strategists, providing coaching, prioritization, and career development across cross-brand activation work
Collaborate closely with the Media team on the end-to-end audience strategy process, ensuring accurate and efficient audience builds aligned to Media strategy and successful activation, including but not limited to audience sizing, reach/frequency planning, and segment-level performance expectations
Serve as the primary MAS point of contact for audience strategy across brand and agency partners, working closely with the Media team to align on campaign needs, taxonomy, audience development timelines, and channel-specific delivery requirements (programmatic, social, display, etc.)
Serve as an experienced interpreter of marketing and media requests, translating ambiguous campaign briefs and brand objectives into clear, defined audience strategies
Oversee the development and activation of Pronghorn-powered audiences across media, site, and CRM channels, ensuring alignment with marketing objectives and model recommendations
Partner closely with MAS Data Scientists and the Media team to translate modeling outputs into actionable, campaign-ready audience segments. Advise on match rate optimization, addressability, and scaling trade-offs across activation platforms
Manage audience workflows across platforms including Databricks, Adobe Real-Time CDP, AEP, LiveRamp, and other onboarding and activation tools
Support the product development team in building, testing, and deploying new media capabilities and platforms. Translate technical capabilities into actionable pilot opportunities. Work with the T&L team to lead development of testing strategies and campaigns to deliver new marketing opportunities and channels
Demonstrate strong leadership and decision-making in establishing audience best practices, including standards for audience building, scoring, and sizing, to ensure consistent, scalable segmentation logic across brands and channels
Establish and maintain governance standards for audience documentation, segmentation logic, and operational data flows (Confluence, SharePoint, etc.)

What we offer

medical
dental
vision
Health Savings Account
Flexible Spending Accounts
retirement savings plan
sickness and accident benefits
life insurance
paid vacation & holidays
tuition assistance programs

Fulltime

Marketing Manager, Audience Growth

We're looking for a strategic, client-focused Marketing Manager to join Acast as...

Location

United States , New York

Salary:

100000.00 USD / Year

Acast

Expiration Date

Until further notice

Requirements

6+ years of experience in marketing
Proven experience in audience growth marketing, with a track record across social and digital platforms
Strong relationship-building and presentation skills
A strategic mindset, capable of identifying opportunities and turning insights into actionable solutions
Proficiency in Google Suite and campaign reporting tools
A genuine passion for audio, media, storytelling, and creators
Willingness to travel as needed

Job Responsibility

Build and lead strategic client relationships for Acast Creative Studios
Own the discovery and planning phases of branded content engagements
Facilitate collaborative ideation sessions that translate client goals into actionable content and audio strategies
Partner with Sales and Production teams to align on scope, maintain quality, and deliver exceptional results
Work hand-in-hand with Production Team on day-to-day project management
Lead audience development strategy for client content
Embed audience growth thinking into every stage of the process
Deliver post-campaign analysis and client wrap reports
Capture and share audience development learnings
Contribute strategic input to Acast's Brand Marketing initiatives and own the execution of select content marketing campaigns

What we offer

bonus

Fulltime

Principal Product Manager - Audience Platform & Modeling

The Audience and Identity Platform team is responsible for building the foundati...

Location

United States , New York

Salary:

139900.00 - 274800.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

Bachelor's Degree AND 8+ years experience in product/service/program management or software development OR equivalent experience
Deep understanding of identity resolution, audience modeling, and data activation in advertising ecosystems
Solid analytical mindset with experience using data and experimentation to guide product decisions
4+ years experience in building advertising audience and/ or identity solutions
Excellent communication — able to translate technical and economic concepts into executive language

Job Responsibility

Define and drive the vision, strategy, and roadmap for Microsoft’s Ads audience platform powering ads targeting and personalization
Build scalable infrastructure that enables audiences to be defined once and activated across multiple surfaces including search, native, display, video, and gaming
Partner with data science and applied research teams to design and launch machine learning–based audience models that improve reach, relevance, and advertiser performance
Drive experimentation and evaluation frameworks to measure audience quality, performance lift, and coverage
Establish best practices for experimentation, customer feedback loops, and data-driven product development across the audience platform team

Fulltime

Social Discovery & Audience Manager

We are looking for a Social Search Optimization (SSO) and organic growth expert....

Location

Spain , Madrid

Salary:

Not provided

Fever

Expiration Date

Until further notice

Requirements

4+ years of experience in Social Media Strategy, Growth, or Audience Development
Proven Record: Demonstrable success in growing audiences from scratch or scaling existing communities through social search tactics and recommendation algorithms
Professional English (C1): Ability to analyze global benchmarks and coordinate international strategies
Technical Proficiency: Advanced experience with Meta Business Suite, TikTok Analytics, YouTube Studio, and social listening tools
Strategic Profile with high execution capacity and a data-driven mindset

Job Responsibility

Audience Growth & Acquisition: Design and execute strategies specifically aimed at new follower acquisition and organic reach expansion across all channels
Social Search & Discoverability: Optimize content structure, formats, and metadata to maximize visibility on TikTok Search, Instagram Explore, YouTube Search, and LinkedIn
Multi-platform Adaptation: Lead the content adaptation framework to ensure every asset performs at its peak according to specific platform algorithms (vertical video, carousels, threads)
Social Algorithm Specialist: Maintain continuous improvement based on real-time shifts in social platform search engines (Social Search)
Growth Frameworks: Design A/B experiments focusing on hooks, formats, and distribution to optimize the audience acquisition funnel
Cross-functional Collaboration: Act as the bridge between the creative and marketing teams to align messaging with growth and monetization objectives
Distribution Strategy: Develop multi-platform organic distribution and amplification strategies, tailoring content to each algorithm's unique dynamics
Data-Driven Insights: Analyze performance metrics (Reach, Retention, Search Impressions) to iterate and refine the content production strategy

What we offer

Attractive compensation package consisting of base salary and the potential to earn a bonus for top performance
Opportunity to have a real impact in a high-growth global category leader
40% discount on all Fever events and experiences
Work in a location in the heart of Madrid although we are home office friendly
Responsibility from day one and professional and personal growth
Great work environment with a young, international team of talented people to work with!
Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
English and Spanish Lessons
Wellhub membership
We have free food, drink and fruit at the office!

Fulltime

Sr. Product Marketing Manager - Audience Strategy

This role will define and communicate product and marketing strategies that alig...

Location

United States , Bellevue

Salary:

119600.00 - 215700.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
Acceptable areas of study include Marketing, Business, Communications, or relevant field of study like Data Science or Research
7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Data Strategy & Analytics: Ability to access, manipulate, and interpret data from first- and third-party sources to build/refine audience segments and translate findings into product and go-to-market guidance
comfortable using dashboards/BI tools and basic querying to validate insights in partnership with Analytics
Go-to-market Strategy Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
Segmentation A strong technical foundation, including experience delivering segment-specific solutions
Customer Experience Management Extensive customer interaction experience and customer success storytelling
Communication Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
Project Management Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales

Job Responsibility

Lead the audience strategy by building and refining segmentation, working directly with customer, market, and behavioral data, and synthesizing insights that shape product direction and go-to-market strategy
Set strategic inputs for the product and network roadmap by translating customer needs, competitive insights, and audience signals into clear guidance for engineering
Provide market and audience insights to brief campaign strategies focused on demand creation and reputation building
Inform targeting and activation strategies by ensuring priority audiences can be identified, sized, and reached effectively in partnership with Media, Integrated Marketing Strategy, and Analytics
Develop product positioning and messaging that articulate differentiated value and resonate with priority audiences
Create product collateral and customer-facing materials, including briefs, presentations, and content that support commercial programs and sales channels
Develop commercial and go-to-market campaigns, programs and trainings that bring network-led experiences to market and support adoption, engagement, acquisition, retention and perception lift
Monitor product performance and audience behavior, set learning agenda and measurement plans and translate learnings into recommendations for roadmap evolution, messaging refinement, and program optimization
Also responsible for other duties/projects as assigned by business management as needed

What we offer

Annual stock grant
Employee stock purchase plan
401(k)
Access to free, year-round money coaches
Medical, dental and vision insurance
Flexible spending account
Paid time off and up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care

Fulltime

Event Registration and Audience Manager

We are seeking an experienced Event Registration and Audience Manager to join HP...

Location

United States , Washington

Salary:

130500.00 - 300000.00 USD / Year

Hewlett Packard Enterprise

Expiration Date

Until further notice

Requirements

Minimum of 10 years of experience in event registration and audience management, preferably for large-scale conferences or corporate events (10,000+ attendees)
Proficiency in event registration platforms (e.g., Cvent, Rain Focus, Eventbrite) and CRM systems
Strong analytical skills and the ability to interpret data to drive decision-making
Excellent organizational and project management skills with the ability to handle multiple tasks simultaneously
Exceptional communication and customer service skills
Ability to work under pressure and meet tight deadlines
Flexibility to travel and work irregular hours as required by event schedules

Job Responsibility

Develop and execute the attendee registration strategy, including the creation and management of registration forms, processes, and communication plans
Collaborate with the marketing team to promote registration and ensure maximum attendance
Oversee the setup and maintenance of the registration platform, including troubleshooting any technical issues
Ensure data integrity and accuracy within the registration system
Create and implement audience engagement strategies to enhance the attendee experience before, during, and after the conference
Manage audience segmentation and tailored communication plans to cater to different attendee groups
Coordinate with the event production team to design audience flow, seating arrangements, and access control
Address and resolve attendee inquiries and issues promptly and professionally
Monitor and analyze registration data to track trends, identify opportunities for improvement, and report on key metrics
Provide regular updates to senior management on registration status, audience demographics, and engagement levels

What we offer

Comprehensive suite of benefits that support physical, financial and emotional wellbeing
Specific programs catered to helping you reach career goals
Unconditional inclusion and support for varied backgrounds

Fulltime

Digital Audience Manager

Our global online FMCG nutrition client is currently looking to recruit a Digita...

Location

United Kingdom , London

Salary:

55000.00 GBP / Year

Blu Digital

Expiration Date

Until further notice

Requirements

Used Adobe Campaign
Ideally have been a programmatic buyer either agency or client side

Job Responsibility

Deliver actionable insights and plan what will be positioned across channels and audiences
Work closely with the CRM Team, Digital Agency and other digital teams
Focus concentrated across audience management
Focus on increasing average orders and looking at how customers behave

What we offer

10% bonus

Fulltime

Assistant Manager, Media Audience Strategy & Solutions

Primary Function/Position Summary: The Assistant Manager of Audience Strategy & ...

Location

United States , Detroit

Salary:

105000.00 - 135000.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

5+ years of experience in digital paid media, with strong exposure to audience strategy, data-driven planning, and full-funnel activation (agency and/or advertiser experience preferred)
Deep understanding of programmatic media, platform targeting capabilities (e.g., walled gardens, DSPs), identity solutions, and audience management workflows
Demonstrated experience leading audience-led testing, measurement frameworks, and performance reporting initiatives
Ability to translate complex data, targeting, and measurement concepts into clear strategic recommendations for brand and media stakeholders
Experience managing cross-functional initiatives that require alignment across brand, media, analytics, data, and platform partners
Strong stakeholder leadership skills with the ability to influence at multiple levels of the organization
Analytical mindset with the ability to distill insights from data and apply them to planning, optimization, and go-to-market strategy
Strong presentation and storytelling skills (written and verbal), including development of strategy decks and executive-ready materials
Proven ability to prioritize and manage multiple complex workstreams in a fast-paced environment
Proactive self-starter who thrives in ambiguous situations and identifies opportunities to improve processes, capabilities, and outcomes

Job Responsibility

Lead media strategy and targeting approach for in-house, agency, platform, and publisher audiences for their assigned brand
Subject matter expert for individual brand targets, audience strategy, and media targeting tactics
Own new audience processes, documentation, and communication to regularly update cross-org
Manage internal media audience roadmap with goals, KPIs, and timing to scale best practices
Approve audience constructs, data partnerships, and media platform targeting agreements
Work very closely with internal Marketing Science teams to shape audience builds, activation and measurement requirements
Oversee media audience-related costs and budgets across the GM portfolio
Develop new strategies based on media objectives and shape to gain acceptance and deliver outcomes
Support dynamic creative infrastructure and personalization efforts
Champion projects building relationships across local and global markets/agencies

What we offer

medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts

Fulltime

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Audience Manager

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