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Audience Insights Manager | Scaling Podcast SME | London. Harmonic are delighted to be partnering with a rapidly growing podcasting company that sits at the intersection of content, culture, and technology. With a portfolio of highly engaged shows and a growing commercial footprint, the business is investing heavily in data and insights to better understand its audience and unlock new revenue opportunities. This is an exciting opportunity to take ownership of audience analytics in a creative, entrepreneurial environment - working closely with commercial, sales, and partnerships teams to translate data into meaningful, revenue-driving insight. The Role. Reporting to a talented Chief Commercial Officer, this Audience Data & Insights Manager will play a central role in shaping how the business understands and monetises its audience. Your core focus will be on analysing audience and subscriber behaviour, engagement, and retention to build clear, accessible dashboards and provide insights that inform commercial strategy and decision-making. You'll work with large data sets across multiple platforms, combining technical analysis with strong stakeholder communication. This role suits someone who enjoys working hands-on with data but is equally comfortable explaining what it means to non-technical teams. You'll have plenty of visibility across all levels of the business, including C-Suite executives, and be keen to get stuck in within a fast-paced, exciting environment. This role is 5 days per week in-office.
Job Responsibility:
Perform detailed technical data analysis on audience engagement, listening behaviour, and retention across the podcast portfolio
Write and optimise SQL queries to extract, join, and analyse large data sets from multiple sources
Design, build, and maintain dashboards that provide clear, usable insights for commercial, sales, and partnerships teams
Own the reporting of audience demographics, segmentation, and behavioural trends to support targeting and monetisation strategies
Translate analytical findings into commercially relevant insight, helping stakeholders understand why audiences behave as they do
Support commercial strategy by providing data-led insight for pitches, proposals, and partnership conversations
Ensure data accuracy, consistency, and clarity across all audience reporting outputs
Continuously improve dashboard functionality, reporting processes, and analytical frameworks as the business scales
Ad hoc reporting and support to the wider team
Requirements:
Strong experience in technical data analysis
Advanced SQL skills, with a proven ability to query and manipulate large, complex datasets
Hands-on experience building dashboards for non-technical stakeholders
A strong understanding of audience metrics, engagement, and retention analysis
Ability to clearly communicate technical insight to commercial and non-technical teams
Nice to have:
Experience within podcasting, audio, media, or content-led businesses
Familiarity with multiple data sources and analytics platforms (e.g. streaming, audience, or ad-tech data)