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Do you want to shape how millions of readers connect with our stories? As an Audience Editor, you will unlock the biggest social growth opportunities for our brands in the South West, turning data and platform signals into best-practice action across various platforms. You will be an influential member of our editorial team, working closely with title editors and running distribution across social, newsletters, and direct messaging while delivering projects that grow registered users and reach new readers. You will oversee best practice multi-platform distribution across social, newsletters and direct messaging, turning casual readers into loyal, registered users. You’ll set the standards for growth across our titles and dive into high-priority newsroom projects. Data‑led and agile, you’ll balance daily execution with exploratory initiatives that unlock new brand opportunities. This role is primarily home based (with regular office travel for those located near our Bristol, Plymouth or Exeter workspaces). We are ideally looking for candidates based in the South West, but we are open to candidates from across the UK. This is an initial 12 month fixed term contract position.
Job Responsibility
Identify the best audience opportunities to drive growth across the Reach portfolio
Ensure content is packaged appropriately for the correct platform to drive high performance
Manage social media channels for BristolLive, SomersetLive, GloucestershireLive, DevonLive, PlymouthLive, and CornwallLive
Ensure others in the team follow principles for driving maximum growth in key areas
Continually identify new areas of opportunity for our brands
Curate newsletters and drive interest in them through a targeted distribution strategy
Help grow direct messaging channels
Implement projects to grow registered users
Find new ways to promote content off-platform and connect with new readers
Requirements
Hands-on newsroom writing experience
Proven track record of growing and engaging audiences across social media and newsletters
Senior NCTJ/NQJ or equivalent qualified journalist
Up to date media law knowledge
Passion for digital storytelling and understanding of its impact on local and national levels
Excellent communication skills
Exceptional time management skills
Ability to deliver high-quality work in a fast-paced environment
Strong understanding of all current social media platforms (especially Facebook)
Evangelist for audience engagement
Agility and willingness to adapt to rapidly changing needs of digital audiences and shifting business priorities
Solid understanding of the South West
Familiarity with our brands and audiences
What we offer
25 days' holiday (plus bank holidays)
Extra day after three, five and 10 years
Scheme to buy extra holiday
Extra day's paid leave each year to volunteer
Big moment day - extra day's paid leave for a moment that matters
Company pension contributions matched up to 6%
Enhanced family leave
Healthcare cash plan
Car lease scheme for electric or hybrid cars
24/7 wellbeing assistance programme for you and family
Access to discounts including 15% off with Reach's online marketplace Yimbly
Interest-free loans including for season tickets and technology