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Audience Editor

nine.com.au Logo

Nine

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Location:
Australia , Sydney ▼

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Category:
Media

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

We're looking for a highly analytical and strategic Audience Editor to join The Sydney Morning Herald and The Age on a 12-month contract. This key role involves partnering with our newsrooms to translate audience data into actionable, data-driven strategies that drive enhanced engagement, increase subscriber conversions, and cultivate long-term reader retention. This role has a particular focus on the masthead’s Life topic areas including the Arts, Culture, and Lifestyle teams as well as our preeminent brands Good Food and Traveller and magazines Good Weekend and Sunday Life.

Job Responsibility:

  • Analyse audience data to identify growth opportunities
  • Provide strategic advice to journalists and editors to optimise content production
  • Track topic performance through regular weekly and monthly reports
  • Present findings and insights at monthly meetings with Life topic editors, and ad hoc as requested
  • Help guide decision making around content rollout and marketing, on a weekly basis
  • Work on longer-term deep dives and analysis projects as requested
  • Monitor industry trends to inform editorial decision-making and strategy
  • Act as the representative voice of the audience within newsroom settings
  • Collaborate with the wider Audience Growth team to align and share priorities
  • Assess content performance regularly and pivot strategies based on insights

Requirements:

  • Deep understanding of newsroom operations and actionable journalistic insights
  • Strong analytical skills to interpret complex data into clear strategies
  • A passion for areas covered by our Life topics and brands
  • Excellent communication skills with a proven ability to build relationships
  • Confidence in presenting strategic advice to various stakeholders
  • Strategic thinking aligned with our identity and core values
  • Ability to manage deadlines and remain composed in a high-pressure environment
  • A collaborative mindset suited for both independent and team-based work
What we offer:
  • 18 weeks paid parental leave with no distinction between primary and secondary carers
  • Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks
  • Digital newspaper subscription to our mastheads
  • Annual gift voucher for Stan subscription

Additional Information:

Job Posted:
February 01, 2026

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