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We're looking for a highly analytical and strategic Audience Editor to join The Sydney Morning Herald and The Age on a 12-month contract. This key role involves partnering with our newsrooms to translate audience data into actionable, data-driven strategies that drive enhanced engagement, increase subscriber conversions, and cultivate long-term reader retention. This role has a particular focus on the masthead’s Life topic areas including the Arts, Culture, and Lifestyle teams as well as our preeminent brands Good Food and Traveller and magazines Good Weekend and Sunday Life.
Job Responsibility:
Analyse audience data to identify growth opportunities
Provide strategic advice to journalists and editors to optimise content production
Track topic performance through regular weekly and monthly reports
Present findings and insights at monthly meetings with Life topic editors, and ad hoc as requested
Help guide decision making around content rollout and marketing, on a weekly basis
Work on longer-term deep dives and analysis projects as requested
Monitor industry trends to inform editorial decision-making and strategy
Act as the representative voice of the audience within newsroom settings
Collaborate with the wider Audience Growth team to align and share priorities
Assess content performance regularly and pivot strategies based on insights
Requirements:
Deep understanding of newsroom operations and actionable journalistic insights
Strong analytical skills to interpret complex data into clear strategies
A passion for areas covered by our Life topics and brands
Excellent communication skills with a proven ability to build relationships
Confidence in presenting strategic advice to various stakeholders
Strategic thinking aligned with our identity and core values
Ability to manage deadlines and remain composed in a high-pressure environment
A collaborative mindset suited for both independent and team-based work
What we offer:
18 weeks paid parental leave with no distinction between primary and secondary carers
Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks