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Audience Development Lead

United Arab Emirates, Dubai · Job Posted June 29, 2026
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Job Description

We are looking for a confident, commercially minded Audience Development Lead to help grow and strengthen participation across our events, awards, webinars and thought leadership programmes. This role is responsible for identifying, engaging and building relationships with senior decision-makers across the Middle East and key international markets, including C-suite executives, government representatives, project owners and industry leaders. The successful candidate will play a critical role in ensuring MEED's events and content programmes attract the right people, creating value for our clients, sponsors and audiences. Success comes from understanding business challenges, communicating value and building trusted relationships with senior stakeholders.

Job Responsibility

  • Identify and engage senior business leaders across key industries
  • Build relationships with C-level executives, government stakeholders and industry influencers
  • Conduct outreach through phone, email and LinkedIn
  • Clearly communicate the value of MEED's events, awards and content programmes
  • Secure participation from high-quality attendees across events, roundtables, webinars and awards
  • Support guest experience across flagship events, webinars and industry roundtables
  • Ensure participation aligns with event objectives and client expectations
  • Maintain accurate records of engagement activity and attendance forecasts
  • Provide regular progress updates against targets
  • Identify organisations and projects suitable for award submissions
  • Encourage participation through relationship-led engagement
  • Support prospective entrants through the submission process
  • Help improve representation across industries and categories
  • Research companies, sectors and decision-makers
  • Build targeted prospect lists aligned to event objectives
  • Monitor market developments and identify new engagement opportunities
  • Continuously improve audience quality and relevance
  • Manage activity through CRM and project management systems
  • Maintain organised workflows and accurate reporting
  • Contribute ideas to improve outreach processes and audience engagement
  • Work proactively to identify opportunities and overcome challenges

Requirements

  • Excellent spoken and written English
  • Confident and professional telephone manner
  • Comfortable speaking with senior executives and decision-makers
  • Strong communication and relationship-building skills
  • Highly organised with strong attention to detail
  • Self-motivated and proactive
  • Comfortable working to targets and deadlines
  • Strong research skills
  • Experience in events, media, sales, audience development, recruitment, business development, stakeholder engagement or customer-facing roles

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