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Audience Advancement Analyst

United States, New York 42.00 - 46.00 USD / Hour · Job Posted January 18, 2026
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Job Description

The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.

Job Responsibility

  • Develop a comprehensive understanding of a current or potential client's media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis
  • Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities
  • Help to package media optimization case studies and measurement benchmarks for prospecting efforts
  • Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of our measurement capabilities

Requirements

  • 2+ years of media experience
  • Experience at a fast-paced web publisher, media agency or TV Network preferred
  • Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF
  • Highly Proficient in Microsoft Excel and PowerPoint
  • Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
  • Knowledge of the media landscape and preferably the digital media landscape
  • Experience successfully communicating at all levels both verbally and in writing
  • Demonstrated ability to establish and maintain relationships with internal stakeholders
  • Proven team player with the ability to take on different assignments/projects in a timely manner
  • Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
  • Excellent communication and writing skills, and attention to detail
  • Ability to work independently and problem solve as well as effectively collaborate with various teams
  • Bachelor's degree in a related field e.g. Marketing

Nice to have

  • Experience working in ad sales, media research (supply-side vendor)
  • Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus

What we offer

  • medical, dental, and vision coverage
  • a 401(k) with company match
  • short-term disability
  • life insurance with AD&D
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