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Attendee Acquisition Specialist

Mexico · Job Posted March 01, 2026
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Job Description

The Attendee Acquisition Specialist plays a key role in driving strategic growth by identifying, engaging, and securing high-value attendees from Latin America for U.S.-based trade events. Operating as an individual contributor, this role requires a hands-on approach to prospecting and relationship-building.

Job Responsibility

  • Identify and build prospect lists targeting high-value attendees from Latin America
  • Conduct personalized outreach via phone, email, and WhatsApp to engage and recruit potential attendees, using a mix of relationship-building and sales techniques
  • Develop and maintain relationships with targeted customers throughout the show cycle, providing a high-touch experience
  • Collaborate with U.S.-based program managers to define target markets and implement attendee acquisition strategies aligned with event goals
  • Partner with the marketing team to coordinate outreach campaigns and leverage marketing materials, collateral, and messaging
  • Utilize prospecting tools (e.g., LinkedIn Sales Navigator, Salesforce, ZoomInfo) to research and manage leads effectively
  • Track attendee acquisition metrics and manage the pipeline across all engagement stages, reporting weekly on registration progress and goal attainment
  • Support data mining initiatives, including the purchase, segmentation, and management of attendee databases
  • Attend events, visit stores or offices, and travel across Latin America and to the U.S. (approximately 30% travel) to strengthen relationships, prospect new leads, and represent the brand
  • Support onsite attendee experience by coordinating registration, lounge access, special amenities, and curated programming for VIP guests
  • Develop relationships with external stakeholders such as industry associations and buying groups to support recruitment efforts and expand reach

Requirements

  • Bilingual in English and Spanish, with excellent verbal and written communication skills in both languages
  • Strong interpersonal and conversational abilities
  • confident, personable, and persuasive in one-on-one interactions
  • Proven experience in sales, particularly in prospecting and relationship-building
  • marketing experience is a plus
  • Comfortable using (or learning) prospecting and CRM tools such as LinkedIn Sales Navigator and Salesforce
  • Willing and able to travel up to 30% of the time within Latin America and to the United States
  • Must be able to travel to United States for business purposes as required
  • Must be a eligible to obtain and maintain the appropriate US business travel visa
  • Experience in trade shows or events is an advantage, but not a requirement

Nice to have

  • Experience in trade shows or events is an advantage, but not a requirement
  • marketing experience is a plus

What we offer

  • Private Medical/Dental Plan
  • Savings Fund
  • Life Insurance
  • Meal/Grocery Voucher
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