Asst. Product Marketing Manager

• Lead the full product planning spectrum, from uncovering consumer insights and market sizing to developing and executing go-to-market strategies for sustained regional growth
• Develop the long-term (3–5 year) innovation roadmap, strategically balancing renewal of core products with the introduction of entirely new innovations
• Optimize the current regional portfolio by analyzing sales and market data (including SKU rationalization) to find and capture 'whitespace' market opportunities
• Drive product development by integrating consumer feedback, concept testing, and home-use trials (HUTs) to guarantee market success and relevance
• Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance to deliver project milestones on schedule
• Analyze industry and competitor trends to refine product features, packaging, and design, strengthening the brand's competitive edge
• Provide the Brand and Digital Marketing teams with clear, strategic product briefs, defining core positioning, key messages, and launch objectives
• Guide the review and development of all creative assets, regional toolkits, and activation materials to ensure communication consistency across markets

• Minimum bachelor’s degree in a marketing or business-related function
• At least 2 years of experience in FMCG product marketing

Performance bonus