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The Channel and Shopper Marketing Assistant Manager manage the Cambodia Modern Trade operations on channel strategy, budget management, customer strategic planning, promotion and visibility plan. This role plays a critical part in enabling Unilever’s growth through key MT channels such as supermarkets, hypermarkets, minimarkets, and key accounts.
Job Responsibility:
Develop support plans to support each channel growth ambition
Conduct monthly business reviews with key accounts and distributors to monitor performance, gaps, and opportunities
Drive distribution, shelving, merchandising, and assortment targets based on Perfect Store standards
Budget and spending management
Manage budget and track investment efficiency by providing tracking report and ROI analysis
TTS & BMI Claim management and ensure 0 bypass
Drive data-driven decision-making using sell-in/sell-out data and shopper insights to plan the promotion by channel strategically
Provide weekly and monthly performance updates, gap analyses, and corrective action plans
Monitor competitor activities and recommend strategic countermeasures
Requirements:
Bachelor’s degree in business, Marketing, Economics, Management, or a related field
1-2 years of trade marketing experience
Proficiency in business planning, forecasting, and trade promotion management
Strong understanding of category management and shopper insights
Intermediate to advanced Excel and PBI and data-analysis capability
Excellent negotiation, communication, and customer relationship-building skills
Results-oriented, analytical, and strategically driven
Resilient, adaptable, and capable of working in a dynamic market environment