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Freelance opportunity to join the Strategy team at AKQA Amsterdam. The role shapes holistic solutions that deliver exceptional user experience and contribute to compelling brand narratives, translating client challenges into actionable strategies. Requires strong grounding in user behaviors and intuitive interactions, complemented by an acute awareness of brand positioning and market dynamics, with a clear emphasis on the experiential.
Job Responsibility:
Lead project execution as the brand & experience strategic lead
Guide multi-disciplinary teams from ideation to implementation
Shape the core strategic vision and details
Conduct comprehensive user research, competitive analysis, and market & cultural trend forecasting
Translate complex insights into cohesive strategies
Define compelling brand positioning, messaging frameworks, and intuitive user journeys
Create ecosystem maps and experience visions
Guide the creation of impactful solutions
Ensure alignment between brand narratives, experience principles, and functional requirements across digital and physical touchpoints
Facilitate workshops and present strategic recommendations to clients and internal stakeholders
Guide and oversee more junior strategists and other disciplines on project-specific tasks
Requirements:
Exceptional communication skills
Ability to uncover actionable insights from data
Problem-solving skills to translate ambiguity into clear strategy
Strategic and creative thinking
Driven by learning and exploring new methodologies
Collaborative team player
Ambitious and driven to deliver world-class work
Embraces complex challenges
Sharp eye for detail
Engaging and persuasive presentation skills
Proactive and guiding initiative
Solution-focused mindset
Strong experience in ecosystem or experience-focused strategic work
Experience leading a team through a project
What we offer:
Access to a diverse network of specialists across European, Middle East and South African studios