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Our Strategy team at AKQA Amsterdam consists of creative problem-solvers who are the voice of customer culture and orchestrators of future-forward solutions. We define strategic paths for world-class brand and experiential outcomes, always rooted in user needs and aligned with business objectives. We act as the user-centered glue, harmoniously blending strategy, business, product design, creative, and technology to deliver impactful, cohesive solutions across the entire brand experience. We are an eclectic, provocative, and innovative group, partnering with our clients to create a better future, faster, across every touchpoint.
Job Responsibility:
Lead project execution as the brand & experience strategic lead on projects
Conduct comprehensive user research, competitive analysis, and market & cultural trend forecasting
Translate complex insights into cohesive strategies defining brand positioning, messaging frameworks, user journeys, ecosystem maps, and experience visions
Guide creation of impactful solutions ensuring alignment between brand narratives, experience principles, and functional requirements
Facilitate workshops and present strategic recommendations to clients and internal stakeholders
Support new business efforts and cultivate strong client relationships
Continuously refine and evolve strategic design techniques and processes
Mentor junior strategists on project-specific tasks and strategic methodologies
Requirements:
Exceptional communication skills
Ability to articulate complex ideas with clarity and impact
Curiosity and insightfulness to uncover patterns and actionable insights from cultural, market, and user data
Natural problem-solving skills to translate ambiguity into clear, directional strategy
Strategic and creative thinking to bridge strategic rigour with creative ideation
Drive for continuous learning and exploration of new methodologies
Collaborative team player thriving in multi-disciplinary teams