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Freelance opportunity to join the Strategy team at AKQA Amsterdam. The role shapes holistic solutions that deliver exceptional, intuitive user experience and contribute to compelling brand narratives. Translates client challenges into actionable strategies, ensuring solutions are strategically sound, creatively compelling, and demonstrably effective.
Job Responsibility:
Lead project execution as the brand & experience strategic lead
Guide multi-disciplinary teams from ideation to implementation
Shape core strategic vision and details
Conduct comprehensive user research, competitive analysis, and market & cultural trend forecasting
Identify key user needs, motivations, and brand opportunities
Translate complex insights into cohesive strategies
Define compelling brand positioning, messaging frameworks, and intuitive user journeys
Create ecosystem maps and experience visions
Guide the creation of impactful solutions
Ensure alignment between brand narratives, experience principles, and functional requirements across digital and physical touchpoints
Facilitate workshops and present strategic recommendations to clients and internal stakeholders
Guide and oversee more junior strategists on project-specific tasks
Collaborate with junior or peer disciplines across a project
Requirements:
Exceptional communication skills
Ability to articulate complex ideas with clarity and impact
Curiosity and insightfulness to uncover patterns from cultural, market, and user data
Natural problem-solving ability to translate ambiguity into clear strategy
Strategic and creative thinking to bridge strategy with creative ideation
Driven by learning and exploring new methodologies
Collaborative team player thriving in multi-disciplinary teams
Ambition to deliver world-class work
Embrace of complex challenges
Sharp eye for detail
Engaging and persuasive presentation skills
Proactive and guiding initiative
Solution-focused enthusiasm
Strong grounding in user behaviors and intuitive interactions
Acute awareness of brand positioning and market dynamics
Strong experience in ecosystem or experience focused strategic work
Experience leading an overall team through a project
What we offer:
Access to diverse network of specialists across European, Middle East and South African studios