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Associate Strategy Director

Netherlands, Amsterdam · Job Posted December 16, 2025
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Job Description

Our Strategy team at AKQA Amsterdam consists of creative problem-solvers who are the voice of customer culture and orchestrators of future-forward solutions. We define strategic paths for world-class brand and experiential outcomes, always rooted in user needs and aligned with business objectives. We act as the user-centered glue, harmoniously blending strategy, business, product design, creative, and technology to deliver impactful, cohesive solutions across the entire brand experience. We are an eclectic, provocative, and innovative group, partnering with our clients to create a better future, faster, across every touchpoint.

Job Responsibility

  • Lead project execution as brand & experience strategic lead
  • Conduct comprehensive user research, competitive analysis, and market & cultural trend forecasting
  • Translate complex insights into cohesive strategies defining brand positioning, messaging frameworks, and user journeys
  • Guide creation of impactful solutions ensuring alignment between brand narratives and experience principles
  • Facilitate workshops and present strategic recommendations to clients and stakeholders
  • Support new business efforts and cultivate client relationships
  • Continuously refine strategic design techniques and processes
  • Mentor junior strategists and team members

Requirements

  • Exceptional communication skills
  • Ability to articulate complex ideas with clarity and impact
  • Curiosity and insight to uncover patterns from cultural, market, and user data
  • Natural problem-solving skills to translate ambiguity into clear strategy
  • Strategic and creative thinking to bridge strategy with creative ideation
  • Driven by learning and exploring new methodologies
  • Collaborative team player thriving in multi-disciplinary teams
  • Ambitious and driven to deliver world-class work
  • Embraces complex challenges
  • Sharp eye for detail
  • Engaging and persuasive presentation skills
  • Proactive and guiding initiative
  • Solution-focused mindset

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  • Uncover Holistic Insights: Conduct comprehensive user research, competitive analysis, and market & cultural trend forecasting to identify key user needs, motivations, and brand opportunities
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  • Develop strategies that define the vision and roadmap for digital products and platforms, ensuring market differentiation and clear user value
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  • Co-create closely with creative, experience, and technology teams to develop effective and performant solutions
  • Identify key opportunities to drive client value, satisfaction, and growth
  • Plan and lead client workshops and research sessions
  • Write briefs that provide clarity for creativity and collaborate to refine, align, and shape them into effective solutions
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  • Insatiable curiosity and can observe and identify patterns, trends, and insights, turning research and data into effectiveness and performance
  • Lateral and creative thinker with the ability to make complex topics simple, and a passion for creativity, innovation, and compelling experiences
  • A robust understanding of user journeys, product ecosystems, and how to drive innovative solutions throughout the product lifecycle
  • Strong understanding of how business, brands, and consumers interact, and how technology is impacting their lives
  • Familiarity with the design, application, and analysis of a wide range of quantitative and qualitative research
  • Passionate about collaboration, open-minded, and experienced in working with people from diverse cultures
  • Understand the big picture and have a sharp attention to detail, while always striving for best-in-class work
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  • Understand the client’s audiences, objectives, and priorities, and lead the definition of solutions to meet these needs
  • Execute research to distil and design insight that drives forward creative solutions to client brief objectives
  • Provide strategic direction for product design, digital platform development, and user experience, as well as brand, marketing, and communications initiatives, identifying key value propositions, user needs, and business value
  • Develop strategies that define the vision and roadmap for digital products and platforms, ensuring market differentiation and clear user value
  • Develop comprehensive strategies that detail tactics across the entire customer experience, encompassing brand communications, product lifecycle, and user journeys, translating strategic recommendations into actionable campaigns, product features, services, and experiences
  • Craft compelling narratives in presentations and to sell your work to clients, ensuring alignment of client objectives to strategic imperatives
  • Co-create closely with creative, experience, and technology teams to develop effective and performant solutions
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Arrow Right

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Our Strategy team at AKQA Amsterdam consists of creative problem-solvers who are...
Location
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Netherlands , Amsterdam
Salary
Salary:
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Expiration Date
Until further notice
Flip Icon
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  • Exceptional Communicator: Articulates complex ideas with clarity and impact across all mediums
  • Curious & Insightful: Uncovers patterns and actionable insights from cultural, market, and user data
  • Natural Problem Solver: Translates ambiguity into clear, directional strategy with a strong point of view
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  • Collaborative Team Player: Thrives in multi-disciplinary teams, fostering shared understanding
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  • Embraces Challenge: Welcomes complex problems, pushing creative and strategic boundaries
  • Sharp Eye for Detail: Masters intricacies, simplifying complexity into actionable strategies
  • Engaging & Persuasive: Confidently articulates strategic rationale to users, clients, and stakeholders
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  • Lead Project Execution: Act as the brand & experience strategic lead on projects, guiding multi-disciplinary teams from ideation to implementation and across deliverables
  • Uncover Holistic Insights: Conduct comprehensive user research, competitive analysis, and market & cultural trend forecasting to identify key user needs, motivations, and brand opportunities
  • Shape Integrated Strategies: Translate complex insights into cohesive strategies, defining compelling brand positioning, messaging frameworks, and intuitive user journeys, ecosystem maps, and experience visions
  • Orchestrate Solution Development: Guide the creation of impactful solutions, ensuring seamless alignment between brand narratives, experience principles, and functional requirements across diverse digital and physical touchpoints - with clients and colleagues
  • Drive Strategic Alignment: Facilitate workshops and present persuasive strategic recommendations to clients and internal stakeholders, securing buy-in for integrated brand and experience directions
  • Foster Client & Business Growth: Support new business efforts and cultivate strong client relationships by identifying strategic opportunities, contributing to pitches and helping with the scoping of projects
  • Elevate Strategic Practice: Continuously refine and evolve strategic design techniques and processes, contributing to the overall excellence and growth of the strategy department
  • Mentor junior strategists on project-specific tasks and strategic methodologies, helping to foster their growth and development within the team. As well as offer guidance to other more junior team members across our studio
Read More
Arrow Right