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Freelance opportunity to join the Strategy team at AKQA Amsterdam. Role shapes holistic solutions that deliver exceptional user experience and contribute to compelling brand narratives. Translates client challenges into actionable strategies, ensuring solutions are strategically sound, creatively compelling, and demonstrably effective. Requires strong grounding in user behaviors and intuitive interactions, complemented by acute awareness of brand positioning and market dynamics.
Job Responsibility:
Lead project execution as the brand & experience strategic lead
Guide multi-disciplinary teams from ideation to implementation
Shape core strategic vision and details
Conduct comprehensive user research, competitive analysis, and market & cultural trend forecasting
Translate complex insights into cohesive strategies
Define compelling brand positioning, messaging frameworks, and intuitive user journeys
Create ecosystem maps and experience visions
Guide creation of impactful solutions
Ensure alignment between brand narratives, experience principles, and functional requirements
Facilitate workshops and present strategic recommendations
Guide and oversee junior strategists and other disciplines
Requirements:
Exceptional communication skills
Ability to uncover patterns and actionable insights from cultural, market, and user data
Natural problem-solving ability to translate ambiguity into clear strategy
Strategic and creative thinking
Driven by learning and exploring new methodologies
Collaborative team player
Ambitious and driven to deliver world-class work
Embraces complex challenges
Sharp eye for detail
Engaging and persuasive presentation skills
Proactive and guiding initiative
Solution-focused enthusiasm
Strong experience in ecosystem or experience-focused strategic work
Experience leading an overall team through a project
What we offer:
Access to diverse network of specialists across European, Middle East and South African studios
Meritocratic culture
Environment that encourages ownership
Collaboration with brightest minds in their fields