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As an Associate Strategist, you will learn to craft creative briefs, how the creative process works and how to give feedback. You’ll build an understanding of the competitive marketplace in which your brands lives– mining cultural fuel and uncovering insights through primary and secondary research.
Job Responsibility:
Explore your Planning Style: Including working with many different Planners and learning how they work, how they get to insights, what their process is so that you can adopt the things that fir your style and personality and rework the things that don’t.
Gain an understanding the competitive marketplace in which your brands live. This will include executing competitive reviews, gaining retailer understanding via Kantar and the P2P institute.
Build an understanding and engage in secondary research. Understanding Google analytics, Social Listening, Numerator, Simmons and other types of secondary source data to be used for insight generation and strategic POVs.You will do A LOT of data pulling as an Associate Strategist but should also provide your POV on what you are seeing.
Understanding and engaging in primary research. Some of the best insights come from getting out in the world and talking to people. Whether it be focus groups, person on the street interviews, ethnographies, chatting with retail employees or shop a-longs, talking to other humans and digging into what makes them tick is the bread and butter of planning.
Learn the basics of Shopper Marketing. Shopper Marketing is more complicated than brand marketing in that you have to think through the needs of both shopper AND retailer.
Requirements:
You re curious about research and ask a lot of questions
You re a crystal-clear thinker and you are motivated by problem solving
You re a concise and persuasive communicator
You re highly collaborative but able to be autonomous
What we offer:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
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