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The Associate, Social Media supports Active Minds’ digital presence by helping create, schedule, and distribute content across social media platforms. Reporting to the Manager, Digital Media & Communications, this role plays a key part in amplifying the voices of young adults and sharing the impact of Active Minds’ programs nationwide. This is a hands-on role for someone who enjoys creating content, monitoring engagement, and executing campaigns that inform, inspire, and mobilize audiences around mental health.
Job Responsibility:
Create and publish at least two pieces of content per week for Active Minds’ social media platforms, including TikTok, Instagram, Facebook, X, Threads, and YouTube, including copywriting and designing of assets
Work collaboratively with all departments within Active Minds to take in and address social media post requests within the organization
Conduct daily community management of social media channels including checking and responding to comments, direct messages, and other forms of communication with the Active Minds external audience
Update the monthly content calendar to strategically cover initiatives and topics relevant to Active Minds programming and goals on a bi-weekly basis
Lead on monitoring the social landscape around us and keep a pulse on trends, opportunities, and new formats Active Minds should lean into on social media
Create monthly analytic reports that track engagement, growth, and performance for internal reporting
Co-mentor the Social & Digital Media Intern along with the Senior Associate of Social Media, who will assist in content creation and channel monitoring
Potential to develop and/or edit video content for digital campaigns and organic posts
Support or lead on additional projects and tasks as needed or assigned
Requirements:
1-2 years of professional marketing, communications, or social media experience
Experience with content creation for social media, including background in making videos, images, and graphics
Comfortable being a featured face on Active Minds social media channels
Knowledge of social media management tools including Canva, Sprout Social, and ClickUp
Digital literacy with Microsoft/Google tools and online collaboration platforms
Creative and detail-oriented with strong communication skills
Comfortable supporting multiple social platforms simultaneously
Team player who can follow direction while contributing ideas
Self-starter with a positive attitude who enjoys working proactively and thinking creatively
Accustomed to working on multiple projects with different deadlines simultaneously
Belief that equity and social justice are important and driven to hear, reflect, and act on this belief
Passion for youth mental health and digital storytelling