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Associate Social Media Lead

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The Social Lights

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Location:
United States , Minneapolis

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Category:
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Contract Type:
Not provided

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Salary:

65000.00 - 71999.00 USD / Year
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Job Description:

The Associate Social Media Lead is a pivotal hybrid role that bridges strategic insight and hands-on execution. Positioned to help elevate our social media management offering and creative ideation, this role plays a central part in driving content calendars, elevating our content insights, and ensuring best-in-class social media management across platforms. This person helps translate strategy into action, overseeing daily execution with a sharp eye on quality, performance, and best practices.

Job Responsibility:

  • Lead monthly and quarterly content calendars, helping shape themes, tentpoles, and content buckets
  • Lead weekly ideation sprints with Social Media Managers on quick-turn content
  • Contribute to creative briefs by aligning platform trends with brand voice and campaign goals
  • Partner with the content team to review drafts, provide strategic input, and occasionally create content directly (especially copy)
  • Stay current on algorithm updates, platform features, and cultural trends to inform recommendations
  • Review and QA content before posting to ensure it adheres to client strategy and platform best practices
  • Guide channel hygiene, publishing cadences, and engagement plans
  • Elevate social media management and moderation output by bringing fresh thinking and innovative ideas into day-to-day work
  • Lead Social Media Managers through feedback, shared project work, and hands-on training
  • Collaborate with Strategy and Creative to align content with broader brand goals
  • Attend client meetings to present reporting takeaways, platform POVs, and content recommendations
  • Partner with Senior Social Media Managers and Social Intelligence on reporting efforts across client accounts, ensuring performance metrics are translated into actionable insights
  • Identify trends and platform shifts, connecting them to client goals and campaign optimization
  • Partner with Strategy to craft mid-campaign and wrap reports, bringing a content-first POV to analytics

Requirements:

  • Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field
  • 3-5+ years experience in a social, marketing, or communications role
  • Agency experience preferred
  • Strong communication skills – both verbal and written
  • Prior social listening experience and comfort working with social listening tools
  • Prior experience in navigating a social strategy process from insight-finding to content production
  • Brings curiosity and the urge to explore what’s next in the industry
  • Well organized, strong time management and prioritization skills
  • Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
  • Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack
What we offer:
  • Medical Insurance
  • Dental Insurance
  • Voluntary Vision Insurance
  • HSA with Company Contribution
  • 401k with Company Match
  • Paid Time Off
  • Technology Enablement + AI Tools
  • Summer Hours + Flexible Work Options
  • Pet-Friendly Office
  • Paid Parking

Additional Information:

Job Posted:
March 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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