Associate Social Media Lead Job at The Social Lights (Minneapolis)

Job Description

The Associate Social Media Lead is a pivotal hybrid role that bridges strategic insight and hands-on execution. Positioned to help elevate our social media management offering and creative ideation, this role plays a central part in driving content calendars, elevating our content insights, and ensuring best-in-class social media management across platforms. This person helps translate strategy into action, overseeing daily execution with a sharp eye on quality, performance, and best practices.

Job Responsibility

Lead monthly and quarterly content calendars, helping shape themes, tentpoles, and content buckets
Lead weekly ideation sprints with Social Media Managers on quick-turn content
Contribute to creative briefs by aligning platform trends with brand voice and campaign goals
Partner with the content team to review drafts, provide strategic input, and occasionally create content directly (especially copy)
Stay current on algorithm updates, platform features, and cultural trends to inform recommendations
Review and QA content before posting to ensure it adheres to client strategy and platform best practices
Guide channel hygiene, publishing cadences, and engagement plans
Elevate social media management and moderation output by bringing fresh thinking and innovative ideas into day-to-day work
Lead Social Media Managers through feedback, shared project work, and hands-on training
Collaborate with Strategy and Creative to align content with broader brand goals
Attend client meetings to present reporting takeaways, platform POVs, and content recommendations
Partner with Senior Social Media Managers and Social Intelligence on reporting efforts across client accounts, ensuring performance metrics are translated into actionable insights
Identify trends and platform shifts, connecting them to client goals and campaign optimization
Partner with Strategy to craft mid-campaign and wrap reports, bringing a content-first POV to analytics

Requirements

Bachelor’s Degree in Journalism, English, Public Relations, Marketing or related communications field
3-5+ years experience in a social, marketing, or communications role
Agency experience preferred
Strong communication skills – both verbal and written
Prior social listening experience and comfort working with social listening tools
Prior experience in navigating a social strategy process from insight-finding to content production
Brings curiosity and the urge to explore what’s next in the industry
Well organized, strong time management and prioritization skills
Able to maintain confidentiality with business relations, personnel matters, and proprietary matters
Proficient in the Adobe Suite, Google Suite, Microsoft Suite and Slack

What we offer

Medical Insurance
Dental Insurance
Voluntary Vision Insurance
HSA with Company Contribution
401k with Company Match
Paid Time Off
Technology Enablement + AI Tools
Summer Hours + Flexible Work Options
Pet-Friendly Office
Paid Parking

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Associate Social Media Lead

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