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We are looking for a highly motivated individual with 2+ years of Walmart Connect, Criteo, Roundel Media Studio and/or Retail Media Network experience, preferably also 1+ years of Amazon Advertising experience. The ideal candidate has prior experience launching, optimizing, and measuring retail media campaigns for brands (CPG industry experience is a plus but not mandatory). Also, this individual must also demonstrate a strong analytical ability to measure and report on media performance while leveraging insights to provide clear recommendations on strategic media optimizations. This person is highly analytical with a marketing-focused critical thinking mindset and proactive sharer of information with a deep desire to understand the shopper-insight drivers behind the business performance. They make decisions that are based on data and customer experiences and have experience operating in a test-and-learn environment and constantly push themselves to learn and improve always.
Job Responsibility:
Manage overall retail media advertising campaigns for Harry's and Flamingo across Brick and Click RMNs (Walmart.com, Target.com, Instacart, Kroger.com, CVS.com) based on budget allotted
Support Retail Leads of Walmart, Target, Drug, and Grocery in creating long term strategy for Ecommerce Performance Marketing for their respective accounts
Independently manage the Walmart.com and Target.com retail media budget and define performance media activities across on platform and off platform tactics with the strategic purpose of incremental sales and efficient return
Manage external agencies in terms of campaign delivery, strategy briefing, measurement KPI goal setting
Distill Brand Strategies to Retail Media strategies
Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eComm marketing performance
Subject Matter Expert between Retail Leads for performance marketing reporting and insights
Develop insightful performance reports, analysis and insights
Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level
Partner with agency and Harry’s and Flamingo analytic teams to create advanced reporting & use cases leveraging Walmart Scintilla Charter, Amazon Marketing Cloud or similar data clean room platforms
Support the Amazon.com media team with occasional ad management support and cross-sharing learnings when relevant
Partner with Growth Marketing Team and Brand Teams on creating integrated marketing plans with the ability to collaborate on driving offline support synced with retail media to maximize ROI
Closely collaborate with our in house creative team to create, test, and refine creative assets for paid marketing campaigns
Requirements:
2+ years of experience managing and executing retail media campaigns across Walmart Connect, Criteo, Roundel, and Amazon (inclusive of Pay-Per-Click Search, Roundel Media Buys, AMS, DSP, etc)
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