Associate Product Marketing Manager Job at Diacto Technologies (Pune)

Associate Product Marketing Manager

Diacto Technologies

Location:
India , Pune

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

We are looking for a detail-oriented, creative, and execution-driven Associate Product Marketing Manager (APMM) with 3 years of experience and an MBA in Marketing. In this role, you will support Product, Sales, and Marketing by creating compelling product messaging, sales collateral, demos, and release communication — while also contributing to customer insights, pricing research, and website content. This is an ideal role for someone early in their product marketing career who wants to take ownership, grow quickly, and work closely with the leadership team in a high-speed AI startup.

Job Responsibility:

Sales Enablement & Collateral Creation: Create and maintain high-quality sales assets including pitch decks, one-pagers, battle cards, cheat sheets, product brochures, feature comparison sheets, and pricing collateral
Collaborate with Sales to refine messaging based on objections and customer conversations
Customer & Prospect Insights: Conduct interviews with customers and prospects to understand needs, motivations, workflows, and pain points
Capture insights and translate them into improvements for messaging, positioning, and product direction
Product Demos: Deliver structured product demos for prospects and internal teams
Build demo scripts and tailor flows based on persona and industry
Train sales teams on new demo updates and product capabilities
Release Marketing: Own 'What’s New' documentation for every release
Draft customer-facing emails for new feature announcements
Ensure consistent messaging across CRM, website, email, and internal updates
Website Content & Product Storytelling: Write and update website content such as product pages, feature descriptions, landing pages, and customer stories
Create product-focused blog posts and explainer content
Ensure website messaging is aligned with product roadmap and GTM strategy
Google Ads & Campaign Support: Manage and optimize Google Ads/Adwords campaigns
Prepare ad copy and coordinate with design for creatives
Monitor campaign performance and share insights weekly
Messaging, Positioning & Competitive Insights: Translate product features into value-driven positioning statements
Support persona-based messaging for HR, TA, and business leaders
Track competitor updates, releases, and messaging
Conduct research on competitor pricing structures
Maintain competitive cheat sheets and sales battle cards
Internal Documentation & Sales Training: Maintain product FAQs, sales guides, demo scripts, and enablement assets
Support onboarding and training of new sales team members
Ensure GTM repositories and content libraries are updated and well-organized

Requirements:

MBA in Marketing
3 years of experience in product marketing, pre-sales, content marketing, or SaaS marketing roles
Experience creating sales collateral and GTM content
Experience conducting product demos
Hands-on Google Ads campaign experience
Experience writing website or product-focused content
Strong analytical and communication skills
Excellent written and verbal communication
Ability to simplify complex features into value-based messaging
Strong presentation and demo capability
Proficiency with Google Ads, Google Analytics, CRM tools, and email platforms
Basic design sense (Canva/Figma familiarity is a plus)
Strong attention to detail, organization, and curiosity
Creative storyteller with strong clarity and structure
Thrives in fast-paced startup environments
Proactive and eager to take ownership
Collaborative, coachable, and detail-oriented
Comfortable juggling multiple tasks

Nice to have:

Experience in HR Tech or recruitment SaaS
Ability to produce simple visuals or diagrams
Understanding of SEO/SEM fundamentals

What we offer:

High-visibility role working directly with Product & GTM leadership
Rapid career growth path (APMM → PMM → Senior PMM)
Competitive compensation + performance-based incentives
Opportunity to shape the messaging and narrative of a fast-growing AI product

Additional Information:

Job Posted:
March 21, 2026

Expiration:
March 31, 2026

Employment Type:

Fulltime

Work Type:

On-site work

Diacto Technologies - All Job Offers

Job Link Share: