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We are looking for an Associate Product Marketing Manager (APMM) who will own product marketing responsibilities for a given technology domain. You will share responsibility with Product Managers (PM) to ensure users derive maximum value from our technology. This includes collaborating closely with Product Managers and Product Analysts on upcoming initiatives, from pre-beta through to post-release. You will own release planning, including communications, educational content creation, and post-release feedback collection. You will create excitement and awareness for upcoming features within your relevant user base and obsessively drive your features’ contribution to AlphaSights’ overall success. This team sits within our product organization and the role reports to a Lead Product Marketing Manager.
Job Responsibility:
Build Product Domain Expertise: work closely within specific product areas to gain an in-depth understanding of their objectives, challenges, opportunities, and user base
Go-to-Market Planning and Leadership: spearhead the design and execution of product launch strategies
User Education: develop and execute user education plans, including digital walkthroughs, live demos, and written resources
Cross-functional Collaboration: collaborate with teams both within and outside the technology team
User Feedback Collection and Synthesis: implement structured processes for collecting, analyzing, and acting on user feedback
Ongoing Adoption Strategies: use qualitative and quantitative insights to create and implement strategies for ongoing product adoption
Data Literacy: think critically about data tracking, understand use cases for different data tracking applications, develop SQL skills
Requirements:
High-Achieving: track record of academic and corporate success
Problem Solver: thrive in ambiguity and love using critical thinking skills and curiosity
Effective Communicator: excel at conveying complex product functionality to non-technical audiences
Action-Oriented: proactive, persistent, and comfortable working with and through people
Outcome-Focused: motivated by results and take ownership of moving key business metrics
Collaborative & Driven: believe success is a team effort and bring energy and ambition
Curious & Creative: continuously seek better ways to solve problems, drive impact, and improve user experience
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