Associate Product Marketing Manager Job at Resonate

Associate Product Marketing Manager

Resonate

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Resonate is hiring an Associate Product Marketing Manager to support core product marketing initiatives across our SaaS and DaaS offerings. This role is ideal for someone early in their product marketing career who is excited to learn how products go to market, how messaging is built, and how sales teams are enabled. You’ll work closely with Product Marketing, Product Management, Sales, Customer Success and Marketing partners to execute messaging, support go-to-market activities, build enablement assets, and develop a strong understanding of our products, customers, and competitive landscape. With coaching and guidance, you’ll take on increasing scope and ownership as you grow toward a Product Marketing Manager role.

Job Responsibility:

Support the development and maintenance of product messaging, positioning statements, and proof points
Update and refine existing messaging frameworks, one-pagers, and battlecards with guidance
Ensure messaging is accurate, customer-focused, and aligned to brand standards
Assist in executing go-to-market activities for product launches and updates
Translate product briefs into draft messaging and launch deliverables under direction
Coordinate timelines, inputs, and reviews across cross-functional partners
Create and update sales enablement assets such as pitch decks, one-pagers, competitive summaries, and customer stories
Help maintain an organized, accessible enablement library
Incorporate feedback from Sales and Customer Success to improve usability and clarity
Build foundational product knowledge by partnering with Product and Engineering
Support internal knowledge sharing through documentation, FAQs, and release summaries
Shadow Sales and Customer Success calls to understand customer workflows, objections, and use cases
Gather and organize competitive intelligence and market inputs
Maintain trackers and summaries that support PMM analysis and decision-making
Assist with win/loss analysis and customer research initiatives
Collaborate effectively with Product, Sales, Marketing, and Customer Success on defined initiatives
Communicate progress, risks, and learnings clearly and proactively
Participate in team meetings and internal forums to share updates and insights
Use AI tools (e.g., ChatGPT) to support research, drafting, and synthesis
Validate outputs for accuracy and relevance before sharing
Learn and apply best practices for efficient, responsible AI use

Requirements:

BA/BS In Marketing, Business, Communications, or related field
2–5 years of experience in product marketing or related role (e.g. marketing, enablement, content, solutions marketing)
Experience using AI tools to automate tasks and reduce workload (ChatGPT, Claude, etc.)
Storytelling superpower: you translate technicals into crisp, customer outcomes for executive and practitioner audiences
Demonstrated ownership of messaging & positioning, GTM launches (support role), and sales enablement collateral in a B2B environment (SaaS or data/tech preferred)
Product mastery mindset: hands-on with the product
you validate claims yourself and can demo a problem-solution narrative end-to-end
Discovery bias: you proactively talk to the right people (customers, prospects, PMs, AEs/SEs, CS) to understand market, ICPs, personas, use cases, and objections—and you turn those inputs into decisions
Strong collaboration muscle: proven success working with senior leaders and cross-functional peers
comfortable giving and receiving feedback
Practical research chops: customer interviews, win/loss analysis, light quant synthesis
Excellent writing and presentation skills
confident trainer and facilitator

Nice to have:

Excited to learn how products go to market, how messaging is built, and how sales teams are enabled
Motivated by coaching, guidance, and taking on increasing scope and ownership over time
Curious about products, customers, and the competitive landscape
Energized by cross-functional collaboration with Product Marketing, Product Management, Sales, Customer Success, and Marketing partners
Proactive Problem-Solving
Ownership
Collaboration
Adaptability
Growth Mindset
Customer Focus
Clear Communication
Integrity & Empathy
Strategic Thinking
Drive
Readiness

What we offer:

Uncapped growth potential
Chance to have a meaningful impact on the company
Opportunity to work on cutting-edge, AI-powered marketing data and identity solutions
Competitive 401(k) match
Open PTO policy
Comprehensive benefits package

Additional Information:

Job Posted:
February 18, 2026

Employment Type:

Fulltime

Work Type:

Remote work

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