Associate Product Manager Job at BD (Tempe)

Job Description

The Associate Product Manager is a member of the Downstream Peripheral Arterial Disease (PAD) Marketing team and will assist in developing and implementing strategic and tactical downstream marketing initiatives for a key PAD product and/or market segment on a global basis to help drive portfolio direction and growth. This role demonstrates leadership within the Division Marketing department by taking an active role in day to day downstream operations and collaborating cross functionally to support commercialization efforts. The Associate Product Manager also participates in product development and lifecycle management activities aligned with PAD product and market segment responsibility.

Job Responsibility

Lead the general management of product franchise including global commercial strategy, financial performance, demand and supply planning, budget management, product line resolution, sustaining activities, sales engagement and training, and collaboration with global marketing entities
Develop and implement bold, comprehensive product marketing plans including strategic and technical components that drive business growth & market penetration
Communicate with domestic sales force and global marketing entities (directly and through international marketing)
Identify and communicate market trends to division management and internal team
Form relationships with and know key customers/distributors and major buying groups
Forecast sales volume, monthly and long-term
Budget administration (promotional and expense)
Profit and loss responsibility for product line
Identify and develop marketing programs, sales tools and promotions
Develop and deliver annual global marketing and strategic plans
Recommend product line modifications, extensions, new products and product deletions

Requirements

Bachelor's Degree required, MBA preferred
Two years business experience in a similar role required
Prior healthcare marketing experience preferred
Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management abilities
Excellent problem-solving, critical thinking, and investigative skills
Understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
Substantial knowledge of marketing concepts and principles
Ability to create comprehensive marketing strategies with supporting plans and the ability to implement
Strict attention to detail
Ability to interact with senior internal and external personnel
Ability to lead challenging priorities across multiple product lines
Ability to create and maintain Excel financial/forecast models
Ability to work in a team environment
Action-oriented with demonstrated ability to drive results
Proven ability to work in high-paced environment

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Associate Product Manager

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