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Supports the Product Manager or the Marketing Director in the definition and implementation of market requirements for new products, and the product management of a dedicated product line. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides Marketing assistance to field personnel and customers.
Job Responsibility:
Marketing interface with R&D, Operations and QA/RA
Prepares and coordinates marketing support programs
Contribute to planning and creation of advertising and promotional materials
Write technical bulletins and newsletters
Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans
Provides sales technical training for sales staff
Works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line
Makes presentations to customers
Understands all maintenance, performance and advantages of Werfen products
Understands technical aspects of Werfen and competitive products
Monitors field test and marketing introduction programs
Maintains regular communications with technical services on problems with instruments and reagents within the product line
Requirements:
Knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry
Bachelor's degree in biological science, business administration or marketing discipline, or equivalent
Minimum of 1 year prior experience in one of the following positions in the healthcare industry, preferably in the IVD sector: R&D
marketing product specialist
sales
medical technologist in clinical laboratories
Strong verbal and written communication skills
Able to work well with diverse groups of people
What we offer:
Medical, dental, and vision insurance
401k plan retirement benefits with an employer match
Paid vacation and sick leave
Commission plan (for sales roles)
Performance-based bonus (for management and select professional roles)