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Walker Sands is seeking a seasoned, strategic, and tech‑savvy Associate PR Director to join our growing team. This role is for someone who thrives at the intersection of storytelling, technology, and business strategy. Our clients span Fortune 500 enterprises, high‑growth startups, and category‑defining innovators across IT, cybersecurity, data, AI, and other complex technology sectors. As an Associate PR Director, you will lead PR programs end‑to‑end — from high‑level strategy through flawless execution — and do so with confidence, clarity, and authority in front of clients. You’ll shape narratives around some of the most transformative technologies in the market, build influential media relationships, and guide integrated programs that elevate brand awareness, credibility, and reputation. You’ll also serve as a leader within the agency, mentoring teams, strengthening processes, and helping shape the future of our B2B tech practice.
Job Responsibility:
Own the development of sophisticated PR strategies for B2B tech clients, especially in industries like IT, cybersecurity, data, and AI
Confidently lead clients through strategic recommendations, program planning, and decision‑making
Translate business goals and technical concepts into compelling, differentiated narratives
Oversee PR programs from strategy through execution, ensuring excellence at every stage
Guide teams in delivering high‑impact media relations, thought leadership, and integrated communications initiatives
Partner with digital, content, and creative teams to deliver cohesive, multi‑channel strategic communications programs
Serve as a trusted advisor to client stakeholders
Manage expectations, provide proactive counsel, and navigate complex communications challenges with confidence
Identify opportunities to expand and strengthen client relationships
Participate in new business efforts, from research to presentation
Mentor and coach PR team members, fostering growth, expertise, and collaboration
Model strong leadership, strategic thinking, and high‑quality execution
Contribute to hiring, onboarding, and talent development across the PR team
Attend and encourage participation in networking events and industry panels
Help identify opportunities for operational or cultural improvements and share ideas with leadership
Stay ahead of emerging trends in tech, media, and communications
Maintain a deep understanding of the evolving AI landscape—including tools, media narratives, and industry applications—to ensure programs remain modern and competitive
Champion new tools, processes, and approaches that elevate our work and keep Walker Sands ahead of the curve
Help shape internal frameworks that improve efficiency, quality, and strategic rigor
Requirements:
6+ years of B2B PR agency experience, with experience in IT, cybersecurity, data, and/or AI industries
Proven ability to lead PR programs confidently from strategy through execution
Strong track record of advising senior‑level clients and managing complex, high‑stakes programs
Deep media expertise and the ability to craft compelling narratives around technical topics
Exceptional writing, editing, and messaging development skills
Experience managing and mentoring teams within an agency environment
Strategic mindset with the ability to connect communications programs to broader business goals
What we offer:
Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more
Employer-matched 401(k) and access to financial planning services
Flexible PTO
8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year
Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift
Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more
Clear career paths, mentorship programs, and learning events to help you grow professionally