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The Platforms and Technology Associate will be responsible for ensuring successful, on-time and high-quality implementation of digital advertising campaigns in conjunction with other activation and investment teams.
Job Responsibility:
Ensure successful, on-time and high-quality implementation of digital advertising campaigns
Report to a direct supervisor
Be responsible for accurate and efficient trafficking of digital ad campaigns across multiple advertisers
Traffic and monitor digital marketing campaigns in CM360 for autos, diversified accounts and entertainment clients
Learn and develop in-depth knowledge of ad serving and measurement tools to solve technical issues and improve process efficiency
Receive media plan details from investment team and implement within ad server accurately
Troubleshoot ad campaigns for delivery issues and technical concerns
Learn and master the processes and systems related to trafficking and workflow management of digital advertising campaigns
Deliver a quality of work and communication that is thorough and professional
Create, submit and QA floodlight requests to measure site traffic and media effectiveness
Participate in meetings with direct, activation and investment teams
Act as a resource for other activation and investment teams when issues and questions arise
Alert team members of internal tool issues and contribute to documentation of best practices and trafficking processes
Learn and maintain expertise in digital marketing technologies essential to digital deployment, tracking and optimization
Requirements:
Attention to detail and time management skills
Working knowledge of Excel, Word, and PowerPoint and/or similar presentation tools
Strong organizational and analytical skills
Ability to learn digital activation platforms
Proactive, organized, and dedicated team player
Excellent interpersonal, written and oral communication skills
What we offer:
Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage