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Associate Planner

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Talon

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

50000.00 - 55000.00 USD / Year
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Job Description:

The Associate Planner will be responsible for developing and managing both traditional and non-traditional OOH media planning at the national and hyper local levels. The Associate must become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.

Job Responsibility:

  • Develop and manage both traditional and non-traditional OOH media planning at the national and hyper local levels
  • Become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances
  • Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
  • Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
  • Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency
  • Calculate reach, frequency and any other applicable metrics for recommended OOH channels
  • Design and present in a professional manner to internal teams for approval
  • Prepare proposals and clearly communicate OOH plan recommendations
  • Send OOH RFPs in alignment with engagement strategies and client goals
  • Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
  • Learn and become fluent with the proprietary buying/planning platform, Plato
  • Manage and organize daily tasks
  • Set up and execute approved plans accurately
  • Work closely with team members to ensure tasks are completed accurately and all deadlines are met
  • Remain up to date on industry trends and performance across all OOH channels
  • Develop POVs against client objectives and strategies for any new OOH opportunities/formats
  • Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
  • Develop and maintain relationships with vendor partners and internal teams

Requirements:

  • Previous media agency/vendor experience helpful
  • Basic math skills
  • Microsoft Office
  • Positive attitude toward role and Agency
  • Professional demeanor and appearance
  • Strong organizational skills, attention to detail
  • Self-motivated in all phases of work
  • Strong written, verbal and presentation skills
  • Proactive and can-do attitude
  • Positive and self-motivated
  • Communicate in a way to build professional relationships with our OOH partners
  • Process large volumes of data in a timely manner with a high degree of accuracy
  • Ability to analyze data and information and then confidently make good business decisions
  • Ability to change course of action based on priority of tasks or staff needs

Additional Information:

Job Posted:
December 12, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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