Associate Planner Job at Talon (New York)

Job Description

The Associate Planner will be responsible for developing and managing both traditional and non-traditional OOH media planning at the national and hyper local levels. The Associate must become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.

Job Responsibility

Develop and manage both traditional and non-traditional OOH media planning at the national and hyper local levels
Become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances
Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency
Calculate reach, frequency and any other applicable metrics for recommended OOH channels
Design and present in a professional manner to internal teams for approval
Prepare proposals and clearly communicate OOH plan recommendations
Send OOH RFPs in alignment with engagement strategies and client goals
Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
Learn and become fluent with the proprietary buying/planning platform, Plato
Manage and organize daily tasks
Set up and execute approved plans accurately
Work closely with team members to ensure tasks are completed accurately and all deadlines are met
Remain up to date on industry trends and performance across all OOH channels
Develop POVs against client objectives and strategies for any new OOH opportunities/formats
Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
Develop and maintain relationships with vendor partners and internal teams

Requirements

Previous media agency/vendor experience helpful
Basic math skills
Microsoft Office
Positive attitude toward role and Agency
Professional demeanor and appearance
Strong organizational skills, attention to detail
Self-motivated in all phases of work
Strong written, verbal and presentation skills
Proactive and can-do attitude
Positive and self-motivated
Communicate in a way to build professional relationships with our OOH partners
Process large volumes of data in a timely manner with a high degree of accuracy
Ability to analyze data and information and then confidently make good business decisions
Ability to change course of action based on priority of tasks or staff needs

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