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Associate Performance Lead - Amazon Retail Marketing

United States, Hoboken Employment contract 88600.00 - 133000.00 USD / Year · Job Posted May 29, 2026
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Job Description

As Associate Performance Lead, you will execute full funnel performance marketing and digital shelf optimization across Unilever Beauty & Wellbeing (B&W) brands on Amazon including TRESemmé, Nexxus, Vaseline, Dove, SheaMoisture and other category-leading brands. You will be responsible for hands-on campaign activation and optimization, digital shelf excellence, and performance analysis to drive measurable growth in sales, share, and profitability. Operating within the Media & Retailer Marketing team, you will help accelerate Unilever’s shift toward performance-led, consumer-centric retail marketing, partnering closely with Brand, Sales, Finance, and agency teams to translate strategy into best-in-class execution.

Job Responsibility

  • Execute tactical Amazon plans in alignment with the brand and performance strategy
  • Optimize media and content based on strategic guidance, ensuring seamless execution across touchpoints
  • Activate and optimize Amazon Ads campaigns across search and display
  • Monitor spend vs. return daily/weekly
  • flag risks and opportunities
  • Report performance, trends, and next steps to stakeholders
  • Conduct deep data analysis across POS, media, traffic, conversion, and profitability
  • Identify trends and performance drivers
  • provide data-backed input for strategic decisions
  • Execute launch plans for new B&W products on Amazon
  • Update PDPs, detail pages, A+ content, and merchandising based on launch requirements
  • Oversee content updates across PDP assets, copy, SEO, and brand store
  • Manage site merchandising and support promotional strategy execution
  • Partner with cross-functional teams to ensure best-in-class digital shelf presence
  • Support coordination across brand, sales, finance, and media teams
  • Contribute to planning sessions with insights, execution updates, and data
  • Partner with customer and culture squad teams to align on brand priorities
  • Conduct deep dives on competitors, category shifts, pricing, and promotional patterns
  • Share insight summaries that inform tactical adjustments

Requirements

  • Bachelor's degree required
  • MBA a plus
  • 3+ years of experience in performance marketing, retail media, ecommerce, digital marketing, or analytics
  • Hands on execution experience with Amazon ecosystem including Vendor/Seller Central, Ads, DSP, and AMC
  • Familiarity with POS data and retail measurement tools (e.g., Circana, Numerator, or similar syndicated and retailer-provided datasets)
  • Strong proficiency in the Microsoft 365 Suite (Excel, PowerPoint, Teams, etc.)
  • Comfort working with large datasets and making data-led decisions
  • Experience in fast-paced, cross-functional environments

What we offer

  • health insurance (including prescription drug, dental, and vision coverage)
  • retirement savings benefits
  • life insurance and disability benefits
  • parental leave
  • sick leave
  • paid vacation and holidays
  • access to numerous voluntary benefits
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