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Job Responsibility
Drive global marketing strategy and execution across the full product lifecycle for the Access portfolio
Serve as the primary commercial representative for new product development (NPD), sustaining project organization (SPO) initiatives, and in-market optimization
Work cross-functionally with R&D, Regulatory Affairs, Medical, Quality, Supply Chain, Finance, and regional marketing teams
Own and execute global marketing strategy for the Access/Sets portfolio
Develop and maintain portfolio roadmaps, prioritization recommendations, and resource needs
Identify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement
Serve as the global marketing member on project core teams for NPD and SPO initiatives
Define and communicate market and customer requirements
Lead or support market research activities
Conduct market impact assessments for product changes and own assigned marketing deliverables
Develop commercial business cases
Support development of global value propositions and pricing strategies
Monitor and benchmark competitive offerings
Partner with regional and downstream marketing teams to enable successful global and regional launches
Support development and approval of training materials and marketing collateral
Conduct regular global or regional update sessions
Support demand forecasting and supply alignment
Monitor portfolio performance
Provide regular portfolio performance updates
Support implementation of Medical Device Regulation (MDR) labeling transitions
Partner with Regulatory Affairs, Quality, and Supply Chain teams to ensure compliant commercialization and continuity of supply
Support product quality initiatives, field actions, and continuous improvement activities as required
Collaborate with Medical Affairs and Human Factors teams to support generation of medical, usability, environmental, or value-based evidence
Manage relationships with third-party finished goods suppliers
Lead and influence cross-functional teams without direct authority to drive results
Requirements
Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field
advanced degree (MBA or similar) is a plus
Minimum 5–7 years of experience in product marketing, product management or commercial roles within medical devices, healthcare, or other regulated industries