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The focus of Marketing is to support Sotheby’s Arts & Objects departments in sourcing and promoting their auctions and selling exhibitions as well as supporting wider programming in London and Switzerland on an ad hoc basis. Marketing crucially reinforces Sotheby’s place in the broader art and luxury market ecosystem via partnerships, collaborations, and events. Reporting to the Head of Marketing UK and Switzerland, the Associate Marketing Manager is responsible for creating and implementing marketing strategies for categories within the Arts & Objects division, aligned with company goals. They are a key point of contact for specialist departments in London in developing that narrative across all consumer touchpoints. This role should utilize all of Sotheby’s available channels: print, website, content, digital marketing, and events, and work on cross-functional teams to coordinate the execution of marketing campaigns. Key partners will include the Specialist Departments, Press, and Operations, as well as other Marketing functions such as Creative, Special Events, Content and Growth.
Job Responsibility:
Create and execute 360° multi-platform marketing campaigns for various categories including South Asian Art, Islamic Art, Chinese Works of Art, Furniture & Decorative Arts others to increase awareness, reinforce positioning, drive new client acquisition, and further engage the existing client base
Incorporate sale campaigns into broader cultural programming around London and globally. (i.e. Asian Art in London during Chinese Art sales)
Brief our Creative Studio on marketing elements requiring design and storytelling, such as advertising, collateral, content, and exhibition assets
Manage budget for marketing campaigns to support assigned auctions and sales
Track and update marketing activity calendar, consignment promises, project timelines, media plans, and email/communication schedule
Oversee and work collaboratively with colleagues in Press, Proposals, Catalogue teams, Creative, Special Events, Content and Growth in the planning, local execution, and strategic promotion of marketing campaigns from start to finish. To include live/virtual events, exhibitions, collateral, and digital marketing, following global guidelines and program parameters. Ensure deadlines are met, and budgets are adhered to
Support on the creation and execution of wider marketing programming in London and Switzerland as directed by the Head of Marketing UK and Switzerland
Create and maintain ongoing competitive analysis, identifying key trends in the industry programming, including the execution of auctions, events, and exhibitions
Provide ad hoc project support as needed
Requirements:
Bachelor’s degree is required
2-3+ years of work experience in a marketing agency and/or an in-house marketing department
Background in the arts is strongly preferred
Experience in planning and executing marketing campaigns
A solid understanding of KPIs and campaign performance metrics across online marketing channels
A balance of strategic and creative thinking with strong analytical skills
An unwavering attention to detail and uncompromising excellent standards willing to constantly strive for improvement
Excellent verbal, written communication, and presentation skills, as well as strong interpersonal skills
Solutions-oriented with strong process and project management skills
Ability to collaborate in a team environment as well as work independently
Able to prioritize in complex, fast-paced environments working on a number of different and varied projects at one time to tight deadlines
Highly motivated, organized, proactive, creative, enthusiastic, and resourceful
Proficient use of Outlook, Word, PowerPoint presentation development, Excel, and web analytics