Associate Marketing Manager - Literacy

• Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs
• Supporting and executing marketing plans with a results-driven mentality
• Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials
• In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives
• Executing on retention and renewal marketing efforts such as newsletters and product update communications
• Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success
• Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools
• Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey
• Supporting website content management, monitoring and adjusting content according to inbound marketing performance
• Maintaining the internal library of marketing and sales enablement materials
• Providing administrative support to the literacy product marketing team
• Managing the creation of saleable packages and sampling build of materials
• Managing external agencies and vendors to execute marketing initiatives when needed

• 3+ years of professional experience in marketing
• Experience in PK-12 education, EdTech, and/or education publishing is preferred
• Strong writing and editing skills are essential
• Fastidious attention to detail
• Ability to work in a fast-paced, deadline-driven, collaborative climate
• Strong team player, able to harmoniously work within a group and/or other departments
• Self-starter, able to prioritize and balance multiple projects
• Ability to apply data-driven business acumen to decision-making
• Bachelor’s degree in Marketing, Communications, Business or relevant field

Experience in PK-12 education, EdTech, and/or education publishing