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The Walt Disney Company's Games & Digital Entertainment business is one of the world's largest licensors of games across multiple platforms. Our teams work closely with internal and external development partners to create original stories through high-quality games and experiences inspired by the worlds of Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios and more. The Disney Digital Entertainment team is seeking an Associate Marketing Manager, Strategy to support some of Disney Digital Entertainment’s most exciting licensed and vertical projects. This hands-on marketer will help to deliver forward-thinking campaigns across a variety of projects. Putting players and storytelling at the heart of everything we do, the Disney Digital Entertainment marketing team partners with world-class teams at Disney and work with top-tier industry talent to execute compelling campaigns that captivate audiences globally. As a creative marketer, you will help to develop new ideas, weave a compelling narrative, and guide and collaborate with partners to deliver truly breakthrough audience experiences.
Job Responsibility:
Strategic Marketing: support the development and execution of GTM plans for assigned licensed and vertical projects
Cross-Company Collaboration: assist in the development of compelling, performance driven integrated synergy marketing campaigns globally
Relationship Building & Partner Engagement: serve as a brand and partner champion, cultivating and strengthening positive, outcome-oriented relationships
Data-Driven Insights: leverage market research, intelligence, and analytics to help drive the thoughtful development of marketing plans
Communication & Reporting: support project marketing lead in developing insightful marketing updates, postmortems, and performance reports
Marketing Operations: support day-to-day marketing operations and functions including managing master calendars, agendas, marketing material submissions, and project management tools
Requirements:
2+ years of experience in Marketing or Integrated Planning
1+ years of working in gaming industry strongly preferred
Goal-oriented strategic, creative, and proactive problem solver with a proven track record of taking ownership and driving results
Demonstrated ability as a brand storyteller
Strong interpersonal skills with a high-level of corporate professionalism and organizational savvy
Excellent analytical skills
Strong communication skills
Deep knowledge of the entertainment landscape, pop culture, social media, and gaming media trends
Creative thinker who is comfortable with ambiguity and thrives on bringing new ideas to life
What we offer:
health and savings benefits
educational opportunities
special extras
bonus and/or long-term incentive units may be provided
full range of medical, financial, and/or other benefits