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Associate Marketing Manager- Access Portfolio

India, Bengaluru · Job Posted June 10, 2026
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Job Description

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility

  • Driving global marketing strategy and execution across the full product lifecycle for the Access portfolio
  • Serves as primary commercial representative for new product development, sustaining project organization initiatives, and in-market optimization
  • Works cross-functionally with R&D, Regulatory Affairs, Medical, Quality, Supply Chain, Finance, and regional marketing teams

Requirements

  • Essential Duties and Responsibilities
  • Portfolio Strategy & Lifecycle Management
  • New Product Development & Sustaining Projects
  • Launch & Market Enablement
  • Commercial Performance & Forecasting
  • Regulatory, Quality & Compliance Support
  • Cross-Functional & External Collaboration

What we offer

  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
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  • Own and execute global marketing strategy for the Access/Sets portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction, and product phase-out
  • Develop and maintain portfolio roadmaps, prioritization recommendations, and resource needs in alignment with business objectives
  • Identify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement
  • Serve as the global marketing member on project core teams for NPD and SPO initiatives, representing the voice of the customer throughout the development process
  • Define and communicate market and customer requirements, including intended use, value propositions, and usability insights, in partnership with R&D and Marketing Communications
  • Lead or support market research activities such as customer usability studies, willingness‑to‑pay assessments, qualitative interviews, and quantitative research
  • Conduct market impact assessments for product changes (i.e., change control) and own assigned marketing deliverables
  • Develop commercial business cases, in partnership with Finance, to support new product and portfolio initiatives
  • Support development of global value propositions and pricing strategies informed by customer needs and competitive dynamics
  • Monitor and benchmark competitive offerings, identifying implications for portfolio strategy and positioning
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  • Continuing Education/ Professional Development
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  • Paid Time Off
  • 2 Days a Year to Volunteer
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Marketing Manager- Access Portfolio

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
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Until further notice
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  • Owns and execute global marketing strategy for the Access/Sets portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction, and product phase-out
  • Develop and maintain portfolio roadmaps, prioritization recommendations, and resource needs in alignment with business objectives
  • Identify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement
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  • Define and communicate market and customer requirements, including intended use, value propositions, and usability insights, in partnership with R&D and Marketing Communications
  • Lead or support market research activities such as customer usability studies, willingness‑to‑pay assessments, qualitative interviews, and quantitative research
  • Conduct market impact assessments for product changes (i.e., change control) and own assigned marketing deliverables
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  • Driving global marketing strategy and execution across the full product lifecycle for the Access portfolio
  • Serves as the primary commercial representative for new product development (NPD), sustaining project organization (SPO) initiatives, and in‑market optimization
  • Working cross‑functionally with R&D, Regulatory Affairs, Medical, Quality, Supply Chain, Finance, and regional marketing teams
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  • deliver proactive, synthesized insights that highlight opportunities, threats, and strategic implications for our portfolio and innovation roadmap
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  • deep understanding of global market trends, competitive landscape assessments, and the regulatory environment in the healthcare industry
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