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Associate Managing Consultant, Advisors & Consulting Services, Marketing (Serbian & English Speaking). Services is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include consulting, loyalty and marketing programs, business experimentation, and data-driven information and risk management services. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey. We are looking for a talented marketer that will support marketing initiatives for our clients in Serbia, Bosnia and Herzegovina, Montenegro, and beyond! This role is suitable for a candidate with experience in Marketing agencies as an Account Manager (preferably servicing financial institutions), or a marketing manager in a financial institution.
Job Responsibility:
Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
End-to-end execution of Marketing Services projects focusing on financial performance and impact
Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
Ensure operational project execution within agreed milestones and budget
Manage creative development and media planning, meeting high-quality standards aligned with client needs
Assess, recommend and improve the performance of client’s marketing activities by using data insights and data visualization tools
Collaborate with internal and external marketing partners to support business growth, targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
Requirements:
Relevant marketing undergraduate degree with Marketing expertise and mindset
Hands-on Experience: experience in integrated marketing, with a strong focus on data-driven implementation, offline marketing activities/campaigns, media management and planning as well as digital marketing planning
Previous experience in banking/payments industry and/or experience working in advertising agency (e.g. as an account manager) with clients from the banking/payments industry is a plus
Client Management: track record in managing client accounts, including leading digital marketing solutions
Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences
Innovation: Show the ability to ideate, manage, and roll out complex and competitive (digital) marketing initiatives. Think future-forward with a continuous focus on optimization and innovation
Ability to communicate effectively in Serbian, English. Fluency in additional European language is a plus
Eligibility to work in Serbia, as well as apply for travel visas as required by travel needs
Nice to have:
Previous experience in banking/payments industry and/or experience working in advertising agency (e.g. as an account manager) with clients from the banking/payments industry