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Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
Job Responsibility:
Craft personalized engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behavior to captivate new audiences
Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimizing for visibility and lead generation
Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making
Optimize market insights & user experience: Analyze feedback to refine the card application process, conduct surveys for feature enhancement, and refine UX/UI design to improve conversion rates
Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team
Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants
Requirements:
Undergraduate degree with Growth Marketing expertise and mindset
Work experience in driving omni-channel user acquisition and engagement
Problem solving and user centric mentality
Proven capability in data analysis, translating raw data into actionable insights
Track record in managing client accounts and leading digital marketing solutions
Ability to plan and execute marketing strategies and campaigns across key marketing channels
Thrive in a matrix organization structure, manage internal and external stakeholders effectively
Excellent communication and presentation skills
Ability to ideate, manage, and roll out complex and competitive digital marketing initiatives
Ability to communicate effectively in English and the local office language (if applicable)
Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
Nice to have:
Prior experience in UX/UI optimization is desirable
Certification is a plus
Market savvy, understanding emerging trends and using market opportunities