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Pepsico Logo Pepsico · Sales

Associate Manager

India, Hyderabad · Job Posted March 18, 2026
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Job Description

RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.

Job Responsibility

  • Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
  • Analyzing consumer behavior and preferences
  • Developing and refining brand ladder and PPA models and methodologies
  • Collaborating with cross-functional teams
  • Utilizing data-driven insights to enhance the overall consumer experience
  • Contributing to the long-term brand and pricing strategy
  • Perform advanced analytics using Tableau/Power BI and develop predictive models
  • Collaborate on sector RGM strategic projects
  • Conduct statistical and trend analysis
  • Monitor existing KPI metrics, develop new relevant metrics
  • Design and build visualization dashboards
  • Develop programs, methodologies, and reports for analyzing and presenting data
  • Ensure the timely and accurate submission of reports and data
  • Improve the utility of operational and performance data
  • Assist the GBS Commercial lead in developing an ongoing training and capability plan

Requirements

  • Broader data analysis capabilities
  • Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting
  • Experience in pricing and promotions management
  • Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management
  • Excellent visualisation skills
  • Advanced proficiency in Microsoft Excel and a strong command of PowerPoint
  • Working knowledge of Power BI software is added advantage
  • Ability to function effectively in a team environment
  • Good verbal and written communication skills
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