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RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
Job Responsibility:
Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
Analyzing consumer behavior and preferences
Developing and refining brand ladder and PPA models and methodologies
Collaborating with cross-functional teams
Utilizing data-driven insights to enhance the overall consumer experience
Contributing to the long-term brand and pricing strategy
Perform advanced analytics using Tableau/Power BI and develop predictive models
Collaborate on sector RGM strategic projects
Conduct statistical and trend analysis
Monitor existing KPI metrics, develop new relevant metrics
Design and build visualization dashboards
Develop programs, methodologies, and reports for analyzing and presenting data
Ensure the timely and accurate submission of reports and data
Improve the utility of operational and performance data
Assist the GBS Commercial lead in developing an ongoing training and capability plan
Requirements:
Broader data analysis capabilities
Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting
Experience in pricing and promotions management
Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management
Excellent visualisation skills
Advanced proficiency in Microsoft Excel and a strong command of PowerPoint
Working knowledge of Power BI software is added advantage
Ability to function effectively in a team environment