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Associate Manager UFS Operations – Unilever Food Solutions. We are searching for an experienced Brand Manager to take Global strategy and leverage local insights to strengthen the existing portfolio with sharp strategic focus, portfolio strategy and build the future portfolio with clear category roadmap and innovation plan for Out-of-Home across key Cooking Aids Categories. This role’s focus is on the Cooking Aids category and it’s main Unilever UFS brands such as Knorr.
Job Responsibility:
Responsible for driving core along with establishing a clear roadmap for sub-brands within the portfolio, craft their growth acceleration and market winning plan
Full P&L and Marketing budget responsibility along with coordinating closely with cross functional teams like CD and SC for demand and supply of products
Devise a clear roadmap for all sub-categories within Bases category whether to Accelerate, evolve or defend play basis market understanding, growth potential and our right to win
Innovation and Renovation Project Management, delivery, strategy, Portfolio Transformation and Brand Communication
Owns portfolio positioning, sustainable growth strategy and strategy into action to win market share, including net revenue management
Drives the full Operator Lifecycle: Work closely with Operator Experience Marketing to understand the Customer Experience (CX)
Own local Category Strategy and Innovation / Rejuvenation roadmaps, as well as ‘Brand-Led Growth’ initiatives
Lead business transformation via owning progressive innovation platforms, being able to drive network/virtual teams globally to think and act differently
Understand deeply Scratch category insights and foresights-- from trends to tensions, opportunities and competition
Ensure Global Category Strategies reflect key insights from NA
Define growth strategy for Scratch to capitalize trends and tailwinds, or fix the tensions
Requirements:
2+ years International Marketing experience required including innovation management and delivery
Brand / Category management experience required
Innovation & Renovation project management
Ensure impactful innovation on the core/ pack/ price architecture to growth and increase profitability
Price position and tracking
Creates Purpose-led brand content for Innovations & top 10’s for key touch points