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The Associate Manager, Sales Operations (Distributor Channel Management) acts as the strategic brain for the Distributor and General Trade (GT) channels. This role is responsible for the end-to-end management of Route-to-Market (RTM) strategy, annual Channel Planning, including Gross-to-Net (GTN) and In-store investments. Reporting to the Sales Operations Manager, the incumbent ensures that the distributor network is equipped with the right targets, tools, and incentives to achieve superior market execution
Job Responsibility
Channel Strategy & Annual Planning
GT Channel Planning: Lead the annual planning process for the entire General Trade channel, including Gross-to-net and In-store investments
JBP Preparation: Plan and prepare annual targets for the Distributor network, ensuring individual Joint Business Plans (JBPs) aggregate to meet the total channel goal
RTM Architecture: Design and execute Route-to-Market (RTM) strategies to optimize distribution depth and breadth across the GT landscape
Incentive Strategy: Design and track Distributor Sales Rep (DSR) Incentives to drive the right behaviors in the field
Structure & Selection: Determine the ideal channel structure and lead the selection of local distributor partners
Performance Intelligence & Perfect Store
Distributor Scorecards: Develop and manage channel and distributor scorecards to convert sales data into actionable business intelligence
Perfect Store Execution: Co-lead the development of toolkit execution for both in-store and online Perfect Store standards
Reporting & Commentary: Lead the monthly commentary and quarterly ASEAN scorecard updates for the distributor network
Sales Capability & Thought Leadership
Capability Building: Lead the transformation of the sales team's mindset, ensuring they have the tools to perform at a superior level
Strategic Partnership: Act as the strategic channel expert for Customer Marketing to build commercial plans and channel-specific executions
User Training: Facilitate training for stakeholders on company data systems and tools to ensure operational excellence
Requirements
Bachelor's Degree
5-10 years of experience in Distributor Channel Sales, Sales Operations, Trade Marketing
Advanced analytical skills and strong computer skills, specifically a must-have proficiency in MS Excel
Past working experience in the FMCG industry
Strategic thinking, analytical problem-solving, and the ability to influence across the organization