Associate Manager of Marketing - Elastomeric Infusion Job at Baxter (Bengaluru)

Job Description

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility

Owns and execute global marketing strategy for the elastomeric portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction, and product phase-out
Develop and maintain portfolio roadmaps, prioritization recommendations, and resource needs in alignment with business objectives
Identify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement
Serve as the global marketing member on project core teams for NPD and SPO initiatives, representing the voice of the customer throughout the development process
Define and communicate market and customer requirements, including intended use, value propositions, and usability insights, in partnership with R&D and Marketing Communications
Lead or support market research activities such as customer usability studies, willingness‑to‑pay assessments, qualitative interviews, and quantitative research
Conduct market impact assessments for product changes (i.e., change control) and own assigned marketing deliverables
Develop commercial business cases, in partnership with Finance, to support new product and portfolio initiatives
Support development of global value propositions and pricing strategies informed by customer needs and competitive dynamics
Monitor and benchmark competitive offerings, identifying implications for portfolio strategy and positioning
Partner with regional and downstream marketing teams to enable successful global and regional launches, including GEOX launches
Support development and approval of training materials and marketing collateral, in collaboration with Marketing Communications through applicable advertising and promotions approval systems
Conduct regular global or regional update sessions to communicate portfolio priorities, timelines, and progress
Maintain the drug stability database and the identification and prioritization of new drugs for study to increase market acceptance of the elastomeric portfolio
Support demand forecasting and supply alignment to meet annual operating plans and customer demand, in collaboration with the Manufacturing Plants, Supply Chain, and Network Planning teams
Monitor portfolio performance, including revenue, growth, and adoption metrics, and identify gaps with associated mitigation plans
Provide regular portfolio performance updates to cross‑functional and leadership stakeholders
Support implementation of Medical Device Regulation (MDR) labeling transitions, including coordination of inventory requirements and regulatory timelines by market
Partner with Regulatory Affairs, Quality, and Supply Chain teams to ensure compliant commercialization and continuity of supply
Support product quality initiatives, field actions, and continuous improvement activities as required
Collaborate with Medical Affairs and Human Factors teams to support generation of medical, usability, environmental, or value‑based evidence
Manage relationships with third‑party finished goods suppliers, supporting alignment on product changes, supply continuity, and performance expectations
Lead and influence cross‑functional teams without direct authority to drive results

Requirements

Compelling & Concise Communication
Creative & Innovative Thinking
Strategic Planning
Competitive Intelligence
Collaborative
Digitally Savvy

What we offer

Support for Parents
Continuing Education/ Professional Development
Employee Heath & Well-Being Benefits
Paid Time Off
2 Days a Year to Volunteer

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Associate Manager of Marketing - Elastomeric Infusion

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