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Associate Manager of Marketing - Elastomeric Infusion

India, Bengaluru · Job Posted May 05, 2026
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Job Description

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility

  • Owns and execute global marketing strategy for the elastomeric portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction, and product phase-out
  • Develop and maintain portfolio roadmaps, prioritization recommendations, and resource needs in alignment with business objectives
  • Identify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement
  • Serve as the global marketing member on project core teams for NPD and SPO initiatives, representing the voice of the customer throughout the development process
  • Define and communicate market and customer requirements, including intended use, value propositions, and usability insights, in partnership with R&D and Marketing Communications
  • Lead or support market research activities such as customer usability studies, willingness‑to‑pay assessments, qualitative interviews, and quantitative research
  • Conduct market impact assessments for product changes (i.e., change control) and own assigned marketing deliverables
  • Develop commercial business cases, in partnership with Finance, to support new product and portfolio initiatives
  • Support development of global value propositions and pricing strategies informed by customer needs and competitive dynamics
  • Monitor and benchmark competitive offerings, identifying implications for portfolio strategy and positioning
  • Partner with regional and downstream marketing teams to enable successful global and regional launches, including GEOX launches
  • Support development and approval of training materials and marketing collateral, in collaboration with Marketing Communications through applicable advertising and promotions approval systems
  • Conduct regular global or regional update sessions to communicate portfolio priorities, timelines, and progress
  • Maintain the drug stability database and the identification and prioritization of new drugs for study to increase market acceptance of the elastomeric portfolio
  • Support demand forecasting and supply alignment to meet annual operating plans and customer demand, in collaboration with the Manufacturing Plants, Supply Chain, and Network Planning teams
  • Monitor portfolio performance, including revenue, growth, and adoption metrics, and identify gaps with associated mitigation plans
  • Provide regular portfolio performance updates to cross‑functional and leadership stakeholders
  • Support implementation of Medical Device Regulation (MDR) labeling transitions, including coordination of inventory requirements and regulatory timelines by market
  • Partner with Regulatory Affairs, Quality, and Supply Chain teams to ensure compliant commercialization and continuity of supply
  • Support product quality initiatives, field actions, and continuous improvement activities as required
  • Collaborate with Medical Affairs and Human Factors teams to support generation of medical, usability, environmental, or value‑based evidence
  • Manage relationships with third‑party finished goods suppliers, supporting alignment on product changes, supply continuity, and performance expectations
  • Lead and influence cross‑functional teams without direct authority to drive results

Requirements

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

What we offer

  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
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