Associate Manager of Lifecycle Marketing

• Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
• Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
• Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
• Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
• Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
• Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
• Find opportunities to improve the effectiveness of email and push marketing programs

• 3+ years in Lifecycle marketing, or related field
• Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Knowledge of email and push best practices for deliverability and downstream impact
• Superior project management skills and attention to detail with experience in managing Airtable workflows
• Ability to provide strategic recommendations motivated by data
• Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
• Ability to anticipate needs, innovate, and flourish in a fast-paced environment
• A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
• Extensive project launch experience and understanding of QA processes
• Bachelor’s degree or equivalent work experience

• A minimum of 1 year of experience in streaming, media, or subscription-based businesses
• Experience with corporate audience segmentation tools such as SaS Customer Intelligence

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits