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Associate Manager - Marketing and Competitive Intelligence

https://www.baxter.com/ Logo

Baxter

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Location:
India , Bengaluru

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility:

  • Develop, maintain, and continuously refine global market size, share, and growth models across ITT categories
  • Build robust top-down and bottom-up forecasts integrating third-party data, regional inputs, customer insight, and macro-market indicators
  • Conduct scenario modeling to evaluate the impact of regulatory, clinical, competitive, or economic shifts on future market outlooks
  • Own the long-range market outlook to support strategic planning, portfolio prioritization, and financial modeling across global teams
  • Create clear, executive-ready deliverables that translate complex data into strategic insight and recommendations
  • Build and maintain a comprehensive global database of market, technology, and competitive intelligence covering key players, emerging entrants, and category-level dynamics
  • Deliver proactive, synthesized insights that highlight opportunities, threats, and strategic implications for our portfolio and innovation roadmap
  • Produce concise, high-impact MICI deliverables for senior leadership—including dashboards, intelligence briefs, and competitive deep-dives
  • Drive the development, standardization, and automation of MICI reporting tools and platforms (e.g., SharePoint-based dashboards)
  • Partner with regional and upstream marketing teams to translate intelligence into actionable recommendations
  • Partner with upstream teams to develop TAM/SAM models, opportunity assessments, segmentation analyses, and early-stage business cases
  • Facilitate alignment of market-driven insights across regions and functions to ensure a unified view of strategic priorities
  • Influence pipeline decisions by synthesizing market and competitive insights into clear recommendations for NPD, lifecycle planning, and portfolio strategy
  • Lead the digital transformation of existing manual or offline reporting processes to ensure modern, scalable, and user-friendly tools
  • Enhance data accessibility and visualization through platforms such as Power BI, Tableau, and SharePoint
  • Build repeatable reporting frameworks and dashboards that allow global teams to self-serve insights

Requirements:

  • Bachelor's degree in marketing, business or science/technology field required
  • advanced coursework or an MBA is a plus
  • 2+ years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry
  • Experience supporting global or regional markets is strongly preferred
  • Demonstrated ability to develop market models, interpret complex data sets, and build executive-level insights and recommendations
  • Deep understanding of global market trends, competitive landscape assessments, and the regulatory environment in the healthcare industry
  • Experience with industry datasets (e.g., IQVIA, Definitive HC, Clarivate, Sg2) and proficiency with data visualization tools (Power BI, Tableau, think-cell)
  • Strong communication, storytelling, and presentation skills, with the ability to translate data into executive-ready actionable insights and recommendations for business growth
  • Proven success influencing cross-functional and global stakeholders in a matrixed environment
What we offer:
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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