CrawlJobs Logo
Baxter Logo Baxter · -

Associate Manager - Marketing and Competitive Intelligence

India, Bengaluru · Job Posted June 10, 2026
Apply Position
Job Link Share

Job Description

This is where your insights shape global strategy! As the Associate Marketing Manager, Market & Competitive Intelligence (MICI) for the Global Infusion Therapies & Technologies (ITT) division, you are the strategic engine behind our understanding of markets, competition, and future opportunities. You will own the development of global market models, competitive intelligence frameworks, and insight platforms that guide upstream marketing, portfolio prioritization, innovation investments, and executive decision‑making. You will partner closely with global marketing, regional commercial teams, R&D, strategy, and finance to deliver insights that influence Baxter's portfolio direction across a $4B global business.

Job Responsibility

  • Develop, maintain, and continuously refine global market size, share, and growth models across ITT categories—including IV solutions, clinical nutrition, infusion systems, digital platforms, and patient monitoring
  • build robust top-down and bottom-up forecasts integrating third-party data, regional inputs, customer insight, and macro-market indicators
  • conduct scenario modeling to evaluate the impact of regulatory, clinical, competitive, or economic shifts on future market outlooks
  • own the long-range market outlook to support strategic planning, portfolio prioritization, and financial modeling across global teams
  • create clear, executive-ready deliverables that translate complex data into strategic insight and recommendations
  • build and maintain a comprehensive global database of market, technology, and competitive intelligence covering key players, emerging entrants, and category-level dynamics
  • deliver proactive, synthesized insights that highlight opportunities, threats, and strategic implications for our portfolio and innovation roadmap
  • produce concise, high-impact MICI deliverables for senior leadership—including dashboards, intelligence briefs, and competitive deep-dives
  • drive the development, standardization, and automation of MICI reporting tools and platforms (e.g., SharePoint-based dashboards)
  • partner with regional and upstream marketing teams to translate intelligence into actionable recommendations
  • partner with upstream teams to develop TAM/SAM models, opportunity assessments, segmentation analyses, and early-stage business cases
  • facilitate alignment of market-driven insights across regions and functions to ensure a unified view of strategic priorities
  • influence pipeline decisions by synthesizing market and competitive insights into clear recommendations for NPD, lifecycle planning, and portfolio strategy
  • lead the digital transformation of existing manual or offline reporting processes to ensure modern, scalable, and user-friendly tools
  • enhance data accessibility and visualization through platforms such as Power BI, Tableau, and SharePoint
  • build repeatable reporting frameworks and dashboards that allow global teams to self-serve insights

Requirements

  • Bachelor's degree in marketing, business or science/technology field required
  • advanced coursework or an MBA is a plus
  • 8-12 years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry
  • experience supporting global or regional markets is strongly preferred
  • demonstrated ability to develop market models, interpret complex data sets, and build executive-level insights and recommendations
  • deep understanding of global market trends, competitive landscape assessments, and the regulatory environment in the healthcare industry
  • experience with industry datasets (e.g., IQVIA, Definitive HC, Clarivate, Sg2) and proficiency with data visualization tools (Power BI, Tableau, think-cell)
  • strong communication, storytelling, and presentation skills, with the ability to translate data into executive-ready actionable insights and recommendations for business growth
  • proven success influencing cross-functional and global stakeholders in a matrixed environment

Nice to have

Advanced coursework or an MBA is a plus

What we offer

  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Similar Jobs for

Associate Manager - Marketing and Competitive Intelligence

8 matching positions

Associate Manager - Marketing and Competitive Intelligence

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business or science/technology field required
  • advanced coursework or an MBA is a plus
  • 8-12 years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry
  • experience supporting global or regional markets is strongly preferred
  • demonstrated ability to develop market models, interpret complex data sets, and build executive-level insights and recommendations
  • deep understanding of global market trends, competitive landscape assessments, and the regulatory environment in the healthcare industry
  • experience with industry datasets (e.g., IQVIA, Definitive HC, Clarivate, Sg2) and proficiency with data visualization tools (Power BI, Tableau, think-cell)
  • strong communication, storytelling, and presentation skills, with the ability to translate data into executive-ready actionable insights and recommendations for business growth
  • proven success influencing cross-functional and global stakeholders in a matrixed environment
Job Responsibility
Job Responsibility
  • Develop, maintain, and continuously refine global market size, share, and growth models across ITT categories including IV solutions, clinical nutrition, infusion systems, digital platforms, and patient monitoring
  • Build robust top-down and bottom-up forecasts integrating third-party data, regional inputs, customer insight, and macro-market indicators
  • Conduct scenario modeling to evaluate the impact of regulatory, clinical, competitive, or economic shifts on future market outlooks
  • Own the long-range market outlook to support strategic planning, portfolio prioritization, and financial modeling across global teams
  • Create clear, executive-ready deliverables that translate complex data into strategic insight and recommendations
  • Build and maintain a comprehensive global database of market, technology, and competitive intelligence covering key players, emerging entrants, and category-level dynamics
  • Deliver proactive, synthesized insights that highlight opportunities, threats, and strategic implications for our portfolio and innovation roadmap
  • Produce concise, high-impact MICI deliverables for senior leadership including dashboards, intelligence briefs, and competitive deep-dives
  • Drive the development, standardization, and automation of MICI reporting tools and platforms (e.g., SharePoint-based dashboards)
  • Partner with regional and upstream marketing teams to translate intelligence into actionable recommendations
What we offer
What we offer
  • Support for Parents
  • Continuing Education/Professional Development
  • Employee Health & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Associate Manager - Marketing and Competitive Intelligence

This is where your insights shape global strategy! As the Associate Marketing Ma...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business or science/technology field required
  • advanced coursework or an MBA is a plus
  • 8-12 years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry
  • experience supporting global or regional markets is strongly preferred
  • demonstrated ability to develop market models, interpret complex data sets, and build executive-level insights and recommendations
  • deep understanding of global market trends, competitive landscape assessments, and the regulatory environment in the healthcare industry
  • experience with industry datasets (e.g., IQVIA, Definitive HC, Clarivate, Sg2) and proficiency with data visualization tools (Power BI, Tableau, think-cell)
  • strong communication, storytelling, and presentation skills, with the ability to translate data into executive-ready actionable insights and recommendations for business growth
  • proven success influencing cross-functional and global stakeholders in a matrixed environment
Job Responsibility
Job Responsibility
  • Develop, maintain, and continuously refine global market size, share, and growth models across ITT categories
  • build robust top-down and bottom-up forecasts integrating third-party data, regional inputs, customer insight, and macro-market indicators
  • conduct scenario modeling to evaluate the impact of regulatory, clinical, competitive, or economic shifts on future market outlooks
  • own the long-range market outlook to support strategic planning, portfolio prioritization, and financial modeling across global teams
  • create clear, executive-ready deliverables that translate complex data into strategic insight and recommendations
  • build and maintain a comprehensive global database of market, technology, and competitive intelligence covering key players, emerging entrants, and category-level dynamics
  • deliver proactive, synthesized insights that highlight opportunities, threats, and strategic implications for our portfolio and innovation roadmap
  • produce concise, high-impact MICI deliverables for senior leadership—including dashboards, intelligence briefs, and competitive deep-dives
  • drive the development, standardization, and automation of MICI reporting tools and platforms (e.g., SharePoint-based dashboards)
  • partner with regional and upstream marketing teams to translate intelligence into actionable recommendations
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Associate Manager - Marketing and Competitive Intelligence

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business or science/technology field required
  • advanced coursework or an MBA is a plus
  • 2+ years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry
  • Experience supporting global or regional markets is strongly preferred
  • Demonstrated ability to develop market models, interpret complex data sets, and build executive-level insights and recommendations
  • Deep understanding of global market trends, competitive landscape assessments, and the regulatory environment in the healthcare industry
  • Experience with industry datasets (e.g., IQVIA, Definitive HC, Clarivate, Sg2) and proficiency with data visualization tools (Power BI, Tableau, think-cell)
  • Strong communication, storytelling, and presentation skills, with the ability to translate data into executive-ready actionable insights and recommendations for business growth
  • Proven success influencing cross-functional and global stakeholders in a matrixed environment
Job Responsibility
Job Responsibility
  • Develop, maintain, and continuously refine global market size, share, and growth models across ITT categories
  • Build robust top-down and bottom-up forecasts integrating third-party data, regional inputs, customer insight, and macro-market indicators
  • Conduct scenario modeling to evaluate the impact of regulatory, clinical, competitive, or economic shifts on future market outlooks
  • Own the long-range market outlook to support strategic planning, portfolio prioritization, and financial modeling across global teams
  • Create clear, executive-ready deliverables that translate complex data into strategic insight and recommendations
  • Build and maintain a comprehensive global database of market, technology, and competitive intelligence covering key players, emerging entrants, and category-level dynamics
  • Deliver proactive, synthesized insights that highlight opportunities, threats, and strategic implications for our portfolio and innovation roadmap
  • Produce concise, high-impact MICI deliverables for senior leadership—including dashboards, intelligence briefs, and competitive deep-dives
  • Drive the development, standardization, and automation of MICI reporting tools and platforms (e.g., SharePoint-based dashboards)
  • Partner with regional and upstream marketing teams to translate intelligence into actionable recommendations
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Cdna - Competitive Intelligence Manager, R&D Competitive Intelligence And Ai Innovation

In this vital role you will serve as a Competitive Intelligence Manager with a f...
Location
Location
United States , Thousand Oaks
Salary
Salary:
124295.50 - 168164.50 USD / Year
amgen.com Logo
Amgen
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Doctorate degree
  • OR Master's degree and 2 years of Competitive Intelligence, Business Development, Tech Transfer, Equity Research, Consulting, Patent Law, Business Analytics, Data Science, Digital Product Management, or AI/ML solution development experience
  • OR Bachelor's degree and 4 years of Competitive Intelligence, Business Development, Tech Transfer, Equity Research, Consulting, Patent Law, Business Analytics, Data Science, Digital Product Management, or AI/ML solution development experience
  • OR Associate's degree and 8 years of Competitive Intelligence, Business Development, Tech Transfer, Equity Research, Consulting, Patent Law, Business Analytics, Data Science, Digital Product Management, or AI/ML solution development experience
  • OR High school diploma / GED and 10 years of Competitive Intelligence, Business Development, Tech Transfer, Equity Research, Consulting, Patent Law, Business Analytics, Data Science, Digital Product Management, or AI/ML solution development experience
Job Responsibility
Job Responsibility
  • Act as the primary bridge between Business Analytics and Insights stakeholders and technology stakeholders, translating business needs across Competitive Intelligence, Forecasting, Marketing, Medical, R&D, and Commercial teams into actionable AI/ML and digital product requirements
  • Identify high-friction competitive intelligence and analytics workflows that can be solved or improved through agentic AI, large language models, machine learning, automation, and advanced knowledge-management solutions
  • Partner with cross-functional business teams to define key intelligence questions, user needs, success criteria, and adoption requirements for CI-focused AI/ML tools and internal capabilities
  • Lead hands-on development of functional MVPs, prototypes, and internal tools using modern technology stacks such as workflow orchestration platforms, Python/TypeScript, LLM APIs, vector databases, knowledge graphs, and structured/unstructured data sources
  • Leverage AI-assisted coding and development tools such as Codex, Claude Code, Cursor, Replit, and similar platforms to accelerate development velocity from idea to deployed internal tool
  • Serve as technical product owner for successful CI prototypes, including defining product requirements, user workflows, testing plans, governance considerations, and value measurement
  • Once a tool is proven valuable, define the target architecture and hand-off approach for Enterprise IT, DevOps, vendors, or other technology partners to support long-term maintenance, scaling, and operationalization
  • Synthesize competitive intelligence, market events, scientific and medical developments, clinical trial updates, and other external signals into actionable insights for internal stakeholders
  • Leverage secondary research resources and internal/external data sources to support hypothesis-driven competitive intelligence, opportunity assessment, scenario planning, and business decision-making
  • Manage multiple simultaneous initiatives across competitive intelligence, AI/ML enablement, business analytics and insights (BAI), and digital product development
What we offer
What we offer
  • Health and welfare plans for staff and eligible dependents
  • Financial plans with opportunities to save towards retirement or other goals
  • Work/life balance
  • Career development opportunities
  • Retirement and Savings Plan with generous company contributions
  • Group medical, dental and vision coverage
  • Life and disability insurance
  • Flexible spending accounts
  • Discretionary annual bonus program
  • Stock-based long-term incentives
  • Fulltime
Read More
Arrow Right

Associate Marketing Manager - Analytics and Upstream Pharmacy Tools

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business, or science/technology field required
  • MBA is a plus
  • 8-12 years of professional experience, including at least 1 year in MedTech, pharma, or healthcare
  • Experience with global or regional markets preferred
  • Strong capability in market sizing, forecasting, and scenario modeling
  • Proficiency with Excel, Power BI, Tableau, and analytics tools
  • Proven success managing complex cross-functional initiatives
  • Strong stakeholder influence and leadership skills in matrixed environments
  • Compelling & Concise Communication
  • Creative & Innovative Thinking
Job Responsibility
Job Responsibility
  • Lead marketing analytics and new market expansions for the Infusion Therapies & Technologies (ITT) division
  • Serve as the upstream marketing lead for our pharmacy tools portfolio
  • Partner with regional marketing, regulatory, and commercial teams to define and prioritize geographies for expansion
  • Build business cases incorporating market sizing, financial modeling, barriers to entry, and launch implications
  • Develop structured expansion frameworks and templates
  • Assess regulatory, reimbursement, competitive, and customer considerations for market entry
  • Coordinate with manufacturing strategy, plants, and logistics teams for COGS and freight considerations
  • Support transition of ownership from product teams to regional commercial stakeholders
  • Develop dashboards and tools to monitor category trends including utilization, pricing, and competition
  • Integrate secondary market data, customer insights, and internal performance metrics
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right

Associate Marketing Manager, Global Marketing - Hemopatch

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
United States , Deerfield
Salary
Salary:
80000.00 - 110000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree required
  • 2+ years of experience in marketing or related function, ideally in medical devices
  • Strong understanding of product commercialization and market analytics
  • Excellent communication and project management skills
  • Applicants must be authorized to work for any employer in the U.S.
  • We are unable to sponsor or take over sponsorship of an employment visa at this time
Job Responsibility
Job Responsibility
  • Support the development and execution of the global brand strategy for HEMOPATCH
  • Analyze global market dynamics, competitive activity, clinical trends, and customer insights
  • Develop global marketing campaigns, sales tools, and promotional assets
  • Manage creation of surgeon-focused content and educational tools
  • Work with R&D, Medical Affairs, Clinical, Regulatory, and regional teams
  • Assist in planning global launch readiness activities
  • Conduct data-driven analysis of brand performance, market share, and segmentation
  • Monitor competitive intelligence and emerging technologies
  • Support KOL engagement plans, advisory boards, and congress strategy
  • Lead workstreams and manage timelines, budgets, and deliverables
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
  • 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right

Associate Marketing Manager, Global Marketing - Hemopatch

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
United States , Deerfield
Salary
Salary:
80000.00 - 110000.00 USD / Year
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree required
  • 2+ years of experience in marketing or related function, ideally in medical devices
  • Strong understanding of product commercialization and market analytics
  • Excellent communication and project management skills
Job Responsibility
Job Responsibility
  • Support the development and execution of the global brand strategy for HEMOPATCH
  • Analyze global market dynamics, competitive activity, clinical trends, and customer insights
  • Develop global marketing campaigns, sales tools, and promotional assets
  • Manage creation of surgeon-focused content and educational tools
  • Work with R&D, Medical Affairs, Clinical, Regulatory, and regional teams
  • Assist in planning global launch readiness activities
  • Conduct data-driven analysis of brand performance, market share, and segmentation
  • Monitor competitive intelligence and emerging technologies
  • Support KOL engagement plans, advisory boards, and congress strategy
  • Lead workstreams and manage timelines, budgets, and deliverables
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • medical and dental coverage that start on day one
  • insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance
  • Employee Stock Purchase Plan (ESPP)
  • 401(k) Retirement Savings Plan (RSP)
  • Flexible Spending Accounts
  • Fulltime
Read More
Arrow Right

Associate Marketing Manager - Access Portfolio

This is where creativity meets strategy. As a member of the Baxter Marketing tea...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
https://www.baxter.com/ Logo
Baxter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy
Job Responsibility
Job Responsibility
  • Own and execute global marketing strategy for the Access/Sets portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction, and product phase-out
  • Develop and maintain portfolio roadmaps, prioritization recommendations, and resource needs in alignment with business objectives
  • Identify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement
  • Serve as the global marketing member on project core teams for NPD and SPO initiatives, representing the voice of the customer throughout the development process
  • Define and communicate market and customer requirements, including intended use, value propositions, and usability insights, in partnership with R&D and Marketing Communications
  • Lead or support market research activities such as customer usability studies, willingness‑to‑pay assessments, qualitative interviews, and quantitative research
  • Conduct market impact assessments for product changes (i.e., change control) and own assigned marketing deliverables
  • Develop commercial business cases, in partnership with Finance, to support new product and portfolio initiatives
  • Support development of global value propositions and pricing strategies informed by customer needs and competitive dynamics
  • Monitor and benchmark competitive offerings, identifying implications for portfolio strategy and positioning
What we offer
What we offer
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer
  • Fulltime
Read More
Arrow Right