Associate Manager, Insights & Research

• Provide data-driven recommendations to overall Ad Sales strategy using audience, market and campaign performance data
• Shape data findings into propositions and recommendations for pitch materials and post-campaign reports to support client acquisition and retention
• Lead, design and execute bespoke research end to end (e.g. advertising effectiveness studies, sector specific research or thought leadership pieces) that directly support commercial outcomes
• Present insights narratives confidently to external clients when required, strengthening advertiser confidence
• Advance data and research capability across internal stakeholders like Integrated Marketing, Ad Sales, BBC StoryWorks by delivering training and developing self-serve resources on data and metrics
• Supervise external research agencies and vendors for ad hoc projects to deliver timely and successful outcome under allocated budget
• Work closely with insight counterparts on global projects, contributing local market perspectives to those conversations
• Shape APAC's insights agenda and influence global counterparts towards mutually beneficial outcomes
• Oversee financial administration relating to research and insights activities, including budget tracking, purchase order creation, and cost management to ensure efficient use of resources

• Minimum 4-5 years of relevant data, research, insights background
• High degree of comfort with numbers and campaign measurement
• Skilled in synthesising complex insights and fusing disparate datapoints together to present and communicate an insightful strategic proposition and story to internal stakeholders and clients differing knowledge levels
• Hands-on data skills: experience running qualitative and quantitative research (craft survey questions, identify appropriate narratives from syndicated or bespoke survey data sources) is essential
• Fluency in research methodologies: good understanding of traditional market research techniques, SPSS/Q, panel methodologies, Reach & Frequency, cross media attribution, know how and when to apply them effectively to achieve goals
• Practical experience with analytic tools (e.g. Tableau, Piano Analytics, advanced proficiency with Excel) and syndicated research platforms (e.g. Telmar, GWI, Nielsen, ComScore, Statista)
• Familiarity with using AI to support workflow efficiency, data analysis, research synthesis, insight generation is an advantage
• Business mindset: solid understanding and appreciation of the media landscape, keen in developing insights strategies and narratives that drive commercial outcomes in an advertising environment
• Organised with attention to details: structured, methodical and disciplined in managing multiple workstreams and datasets simultaneously, ensuring a consistent standard in your outputs
• Strong relationship builder: can manage relationships with ease across functions, regions and seniority, confident in engaging with diverse personalities, using clarity and persuasion to influence outcomes
• Independent & Investigative: curious by nature, proactively seek out information and connect the dots to uncover opportunities, highly self-motivated and comfortable operating in an ownership role

Familiarity with using AI to support workflow efficiency, data analysis, research synthesis, insight generation is an advantage