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As an Associate Manager, Digital Marketing, you will shape and deliver digital marketing execution across campaign initiatives, translating marketing strategy into coordinated digital activation across channels. This role operates at the campaign level and partners closely with brand, media, creative, product, studios, and analytics teams to ensure campaigns are cohesive, optimized, and aligned to business objectives. In addition to campaign execution, you will support the broader digital go-to-market planning for Call of Duty titles, helping define how digital marketing is planned and delivered within each campaign. This role is based in our Los Angeles (Pen Factory) office and follows an onsite work schedule of Monday through Thursday. Work arrangements may change at the company’s discretion to meet business needs.
Job Responsibility
Shape and deliver digital strategy within a campaign or defined scope
Coordinate execution across multiple parallel digital workstreams
Lead campaign initiatives from concepting through execution, including briefs, reviews, and delivery
Ensure alignment across marketing, product, studios, and agency teams
Translate marketing objectives into actionable digital plans
Optimize campaign performance through informed channel and content decisions
Partner with cross-functional teams to ensure visibility, alignment, and contribution to campaign success
Contribute to overall content planning by identifying opportunities for timely, engaging, and informative social content across multiple channels
Requirements
4–6+ years of relevant experience, or equivalent demonstrated capability operating at campaign-level scope
Experience executing across multiple digital marketing channels within campaigns
Experience leading projects with multiple partners and stakeholders, including external agencies
Ability to manage multiple workstreams in a fast-paced environment
Strong cross-functional collaboration and communication skills
Comfort working with data and performance insights to inform decisions
Organized and detail-oriented with strong follow-through
Adaptable to shifting priorities and evolving campaign needs
Proactive problem-solver with a collaborative mindset
Nice to have
Experience with content production, social platforms, or community ecosystems (e.g., Discord)
Experience in gaming or entertainment marketing
Experience supporting global or multi-market campaigns
Familiarity with creative content, content marketing, copywriting, and social analytics tools
Passion for gaming and player-first marketing experiences
Curiosity and eagerness to test, learn, and optimize
What we offer
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
401(k) with Company match, tuition reimbursement, charitable donation matching
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
Relocation assistance may be eligible if required to move geographic locations for the job