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The Consumer Marketing team is committed to bringing DoorDash's mission of empowering local economies to life for our millions of consumers. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. The New Vertical Consumer Integrated Marketing team connects DoorDash customers to everything they need beyond restaurants — from groceries to alcohol, convenience, and retail. We lead integrated marketing for our New Verticals (NV) business, building category awareness, driving trial, and creating habits that keep customers coming back. Within this team, the Habituation role focuses on a growth lever: helping new customers develop consistent ordering habits within NV. We do this by combining insight-driven storytelling, cross-channel media strategies, and close partnership with product and pricing teams to drive both retention and perception of value across all NV categories.
Job Responsibility
Lead the Habituation vision: Work with the Senior Manager to define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash's value proposition across New Verticals
Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels
Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps
Partner cross-functionally: Serve as the hub within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while supporting the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments
Requirements
5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environment
Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth. You have experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing
A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes
Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns
Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority
A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for why before the what
A bias for action and ownership — you're dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment
Education: Bachelor's degree required
Nice to have
Experience in paid marketing, SEO/SEM, or lifecycle optimization
What we offer
401(k) plan with employer matching
16 weeks of paid parental leave
wellness benefits
commuter benefits match
paid time off and paid sick leave in compliance with applicable laws