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It is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. Personal Care products help people look, smell and feel better every day, and are a critical part of their everyday life that they would never compromise. Driving growth for the US business is becoming more challenging and competitive. Unilever is a category leader in Skin Cleansing, and our role is to continue to address what the market and consumers need and desire for today and for tomorrow – leading the entire category’s growth and trends with our world-class brands like Dove, Dove Men, and Olly. We’re looking for an analytical, strategic research and insight expert who loves hunting for key facts and insights from a wide range of resources, connecting the dots, and turning them into powerful perspectives and recommendations.
Job Responsibility:
Collaborate to develop Unmissable Brand Superiority for Skin Cleansing brands
Innovation Insights & Testing: Horizon 1 Innovation on Dove & Dove Men, E2E on Olly Skin Cleansing
Deploy/ Creation, Testing and Measurement, including digital, social, POSM excellence: Engagement (including Social First Demand Generation) on key cleansing brands Dove, Dove Men, Olly, emerging brands
Lead the agenda for Social First Demand Generation for Skin Cleansing US – from social listening to driving improved creative quality to measurement of impact
Skin Cleansing Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of demand generation marketing for US
Role reports into the CMI Skin Cleansing Senior Manager
Requirements:
Undergraduate degree required
Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed
Demonstrated high performance, 6+ years of relevant consumer research experience (such as data analytics, custom research, social platform research and analytics, consulting, retail, or marketing)
CPG experience is preferred
Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources
Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred
Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment
Curious
Have a positive and can-do attitude
Nice to have:
Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business
CPG experience
Experience in brand equity/health area, custom quantitative and qualitative research
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan (health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, access to numerous voluntary benefits)