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The Dove CMI Deo Associate Manager partners with the Dove innovation and engagement team based in the US, closely supporting the Dove Deo managers, associates and directors. In the Deodorant vertical, this role also partners closely with Demand Generation CMI and Performance CMI.
Job Responsibility:
Partner with stakeholders to align all research projects to the strategic priorities of the NA Dove Deo team and communicate actionable insights shaping innovation and all consumer-facing communication
Translate internal briefs and questions into analytical qualitative and quantitative projects, including refining the initial ask and asking the ‘right questions,’ working through potential hypotheses to leverage the right methods for key crafting development, optimization and decisions
Independently lead a range of crafting methods including qualitative, quantitative, social listening and agile methods, plus weaving brand equity, panel and point of sale data to paint a full picture for insights inspiration of innovation, communication and strategy development
Help develop insights to drive short- and long-term strategies that help Dove achieve business goals and contribute to the brand’s ambitious growth plan
Leverage analysis and understanding of growing Dove’s brand equity and how it can lead to competitive growth
Blend relevant macro and category trends, cultural and human trends together with social trends to inspire innovation development that create growth specifically for North America
Utilize foundational strategic understanding such as category growth drivers, early signals, H&A for North America to ensure innovation plans align with the future of the category
Work closely with the rest of PC CMI and both design and deploy Marketing to create the social transformation for Dove Deo in North America
Drive greater consumer connectivity and ‘deep, rich, emotional’ insights work to inspire stronger consumer engagement through innovation and marketing activities
Support engaging programs that build the “consumer gut” of marketing teams
Develop strong relationships across design marketing, R&D, CTI, creative agency, MMC, deploy/engagement marketing and performance in order to truly put the consumer voice at the heart of everything Dove does
Requirements:
Demonstrated high performance, 5+ years of experience in a role and providing insights and recommendations based on analysis
Relevant years of experience in CMI/consumer research including in the US
Undergraduate degree required
Effective storyteller and dot connector - excellent communication skills, both verbal and written, including storytelling in a corporate context, and crafting clear, compelling messages
Nice to have:
You’re a born leader
You love to lead change and experiment
You are a strategic consultant
You are passionate about the digital and social evolution of consumer engagement
You love to win, and have fun doing it
You have passion for Dove and its purpose
You are fully operational in consumer and market insights with both qual and quant, primary and syndicated
You bring rigor to claims and communication
You are commercially curious about the deodorant aisle
What we offer:
Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan (e.g., health insurance, retirement savings benefits, life insurance, disability benefits, parental leave, sick leave, paid vacation and holidays, access to numerous voluntary benefits)